‘Feline’ Good with EVA and Hello Kitty

March 12, 2013

Many airlines around the world take delight in introducing unique color schemes on their aircraft. Some do it to mark historical anniversaries, others to promote special events, and others still offer up their airframes as flying billboards in search of incremental revenue. But Taiwan’s EVA Airways has gone one step further. Not only does it have five Airbus A330 twin-jets adorned in ‘Hello Kitty’ liveries, the airline has taken the theme–based on the Japanese bobtail cat cartoon character–and successfully incorporated it in the entire passenger experience. So much so that Hello Kitty services now cover seven destinations, comprising three in Japan (Sapporo, Fukuoka, and Tokyo), and Seoul, Hong Kong, Shanghai, and Guam

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NLR

NLR is the Netherlands Aerospace Centre. The overall mission is making air operations and space exploration safer, more sustainable and more efficient. NLR’s multidisciplinary approach focuses on developing new and cost effective technologies for aviation and space.

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NLR

NLR is the Netherlands Aerospace Centre. The overall mission is making air operations and space exploration safer, more sustainable and more efficient. NLR’s multidisciplinary approach focuses on developing new and cost effective technologies for aviation and space.

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