“Our aircraft emits only 45 decibels of sound, 100x quieter than helicopters” says Louise Bristow Vice President, Marketing & Communications at Archer

Louise Bristow
Louise Bristow, Vice President, Marketing & Communications at Archer discusses the company's minimally disruptive, futuristic, and sustainable approach to revolutionizing flying. Continue reading to learn more about air, sustainable and low sound emission flying, eVTOL, innovative electronics, intelligence, security, and marketing methods.

"Plenty of companies are making eVTOL aircraft, but Archer is the only company launching a customer-focused electric airline.”

Media7: What innovation enables eVTOL flights to produce minimal noise?
Louise Bristow: At Archer, we’ve gone to great lengths to make our aircraft minimally-disruptive and seen strong outcomes already. For example, our aircraft emits only 45 decibels of sound —100x quieter than helicopters. The aircraft’s 12 rotors spin slower than a helicopters’ blades, thus generating significantly less noise.


M7: What obstacles had to be mastered in order to advance Archer to this level?
LB: Over the last few years, Archer has made significant achievements and met crucial milestones across several fronts solidifying our status as an industry leader. We’ve entered agreements with Stellantis, one of the biggest manufacturers in the world, and United, which includes an order for $1 billion of Archer’s aircraft. We’ve inked several critical partnerships including with REEF, providing access to thousands of potential vertiport sites, and with the US Air Force to collaborate on flight testing.

Moreover, Archer has developed a fully electric vertical takeoff and landing (eVTOL) aircraft that can carry four passengers for 100 miles at speeds of 150 mph. Our demonstrator aircraft, Maker, completed its first hover test in December 2021. Following extensive ground testing and the addition of Archer’s new tilt propeller system, the aircraft returned to flight testing earlier this year and is on track to achieve full transition in 2022. We are continuing to work with the FAA to test and certify our eVTOL aircraft, tracking towards 2024 for Type Certification and early 2025 for commercial operations.

Read More : L&T Technology Services' Sarita Bahety explains why adopting cloud is an opportunity to make existing processes more agile for organizations


“We’re working to make the public believe in something that doesn’t even exist yet that is, the cleanest and most sustainable aircrafts.”

M7: How has Archer been beneficial when it comes to increasing urban mobility ? When compared to your peers, what distinguishes Archer from them?
LB: Archer was founded in 2018, and in less than four years has risen to become an industry leader. The company’s meteoric rise has accelerated the entire industry forward. Archer’s key differentiation is its strategic focus exclusively on intra-city travel, as opposed to regional travel. We’re focused on improving urban mobility and making it possible for passengers to experience new parts of their surroundings made accessible by the speed and range of eVTOL travel. Plenty of companies are making eVTOL aircraft, but Archer is the only company launching a customer-focused electric airline.


M7: How long will it take Archer to make a complete shift given that the second phase of Maker Flight Testing has just ended? Any electrical advancements anticipated in the upcoming model?
LB: We anticipate our demonstrator aircraft Maker will achieve transition flight before the end of the year, which will be a significant moment for the team as we continue to push towards Type Certification. We just announced the name of our full-scale commercial aircraft which will be known as Midnight. At this point, we’re not releasing any additional details, but we’re incredibly excited to unveil that aircraft formally, allowing consumers to experience what travel will be like in the future.

Read More: ‘Our vision is ‘Driving Comfort in the Sky’ says Timo Lenzen, Director of Engineering (America) at RECARO Aircraft Seating


“We’ve worked to develop creative strategies that engage our community and paint a real picture of what their lives will be like once Archer is commercially available.”

M7: What are your go-to marketing strategies?
LB: eVTOL is a brand new marketing category - this is an industry still in its infancy, so there really is no such thing as a “go to” strategy yet. We’re developing our strategy every day. What I will say is that we have chosen to place tremendous emphasis on building an educated community, which is made even more challenging when you remember that we’re working to make the public believe in something that doesn’t even exist yet.

As with any new form of transportation or technology, there’s going to be some initial resistance to adoption. Our strategy is to combat that resistance with knowledge, exhibiting not only the technology that’s at work in our eVTOL aircraft but also how that technology provides for a safer, more enjoyable experience. And we get that knowledge out there using a multi-channel marketing strategy that encompasses video, blog posts, engaging social media commentary and content tailored for each specific audience, and of course regular press interactions to make sure our message is interpreted and dispersed without bias. We’ve worked to develop creative strategies that engage our community and paint a real picture of what their lives will be like once Archer is commercially available. For example, instead of the dystopian futuristic content so many envision when they think of futuristic travel, we have created and released industry-leading and immersive video content, alongside realistic images, that evoke exploration as a way of life - giving consumers realistic expectations for what’s to come.
In June of last year, we even brought this vision to life with our Maker unveil where we used cutting edge XR technology (which was the same tech used when filming the Mandalorian). To our knowledge, this is the first time this technology was used outside a production set and that’s exactly the kind of innovative thinking that rings true to our brand from the aircraft to the marketing efforts.


M7: What are the company’s sustainability goals when it comes to air travel?
LB: Sustainability and our impact on the environment are fundamental elements of our business. One of the core tenets of our mission is to establish a cleaner form of travel for our heavily congested cities. Our eVTOL aircraft will be 100% emissions-free and, when it comes to our partners and suppliers, we will hold them to the same sustainability standards we hold ourselves to and this is a central consideration in our decision making on material sourcing and partners. Our eVTOL aircraft will be 100% emissions-free and will help in achieving cleaner form of travel for heavily congested cities.

ABOUT ARCHER

Archer is designing and developing electric vertical takeoff and landing aircraft for use in urban air mobility networks. Archer’s mission is to unlock the skies, freeing everyone to reimagine how they move and spend time. Archer's team is based in Santa Clara, CA.

More C-Suite on deck

Q&A with Didi Horn, Chief Executive Officer at SkyX

Media 7 | July 13, 2021

Didi Horn, Chief Executive Officer at SkyX, comes with expertise in the world of aviation, aerospace, and drones. Serving with the Air Force for nearly a decade (2006-2015), as both a captain and drone pilot, Didi's work in drone operations has given him profound insight into the capabilities of these unmanned systems.

Read More

‘Impossible’ locations can be served through precision commercial airdrops, says Joel Ifill, Founder & Chief Executive Officer at DASH Systems, Inc.

Media 7 | April 5, 2022

DASH Systems, Inc.'s Founder and Chief Executive Officer, Joel Ifill, discusses the company's specialization in precision aerial delivery and automated air cargo delivery systems. Read on to learn more about overcoming the “impossible mile.”

Read More

Q&A with Sangram Vajre, Co-founder & Chief Evangelist at Terminus

MEDIA 7 | January 9, 2020

Sangram Vajre, Co-Founder & Chief Evangelist at Terminus is also an author and host of the podcast FlipmyFunnel. He is one of the leading minds in B2B marketing. MEDIA 7: What are you passionate about? SANGRAM VAJRE: Three things: Lead professionally. Grow personally. Love family. M7: Terminus has been recognized as one of Georgia’s 40 fastest-growing companies by ACG Atlanta. What factors contribute to this pace? SV: One of our core values is #OneTeam – which means we think and act as one team and know that if we treat our team right, they will treat our customers amazing. There are no great companies, only great people that make those companies.

Read More

Q&A with Didi Horn, Chief Executive Officer at SkyX

Media 7 | July 13, 2021

Didi Horn, Chief Executive Officer at SkyX, comes with expertise in the world of aviation, aerospace, and drones. Serving with the Air Force for nearly a decade (2006-2015), as both a captain and drone pilot, Didi's work in drone operations has given him profound insight into the capabilities of these unmanned systems.

Read More

‘Impossible’ locations can be served through precision commercial airdrops, says Joel Ifill, Founder & Chief Executive Officer at DASH Systems, Inc.

Media 7 | April 5, 2022

DASH Systems, Inc.'s Founder and Chief Executive Officer, Joel Ifill, discusses the company's specialization in precision aerial delivery and automated air cargo delivery systems. Read on to learn more about overcoming the “impossible mile.”

Read More

Q&A with Sangram Vajre, Co-founder & Chief Evangelist at Terminus

MEDIA 7 | January 9, 2020

Sangram Vajre, Co-Founder & Chief Evangelist at Terminus is also an author and host of the podcast FlipmyFunnel. He is one of the leading minds in B2B marketing. MEDIA 7: What are you passionate about? SANGRAM VAJRE: Three things: Lead professionally. Grow personally. Love family. M7: Terminus has been recognized as one of Georgia’s 40 fastest-growing companies by ACG Atlanta. What factors contribute to this pace? SV: One of our core values is #OneTeam – which means we think and act as one team and know that if we treat our team right, they will treat our customers amazing. There are no great companies, only great people that make those companies.

Read More

Related News

Aerospace, Aviation Technology, Airport Management

Avelo Airlines' First International Service Takes Flight From Lansing Through Apple Vacations Partnership

PR Newswire | January 27, 2024

Avelo Airlines' first international service takes flight this weekend from Lansing's Capital Region International Airport (LAN) in partnership with Apple Vacations. The partnership's new scheduled public charter service will serve three international destinations from LAN. Avelo and Apple Vacations offer nonstop flights and vacation packages between LAN and three tropical international destinations: Cancun, Mexico; Montego Bay, Jamaica; and Punta Cana, Dominican Republic beginning tomorrow, Jan. 27 through April 3, 2024. Booking information and specific flight dates and times can be found at AppleVacations.com. Beginning Jan. 27: Lansing to Cancun International Airport (CUN) – three times weekly on Saturdays, Mondays, and Wednesdays Beginning Feb. 2: Lansing to Montego Bay's Sangster International Airport (MBJ) – one time weekly on Fridays Beginning Jan. 28: Lansing to Punta Cana International Airport (PUJ) – two times weekly on Sundays and Thursdays Avelo Airlines Chairman and CEO Andrew Levy said, "These three tropical destinations Avelo will operate for Apple Vacations from Lansing are the perfect debut of Avelo's international service. We look forward to offering the same reliable and friendly experience to Apple Vacations' Customers that we've been providing Avelo's Capital Region Customers since we took flight at LAN 15 months ago. Apple Vacations' selection of Avelo to operate their flights to these three popular destinations is a testament to positive reputation we've built in Michigan and across the country." Additionally, Avelo offers twice-weekly scheduled service between LAN and Orlando International Airport (MCO). Avelo is the only airline offering nonstop service between LAN and MCO. Nonstop service to Orlando can be booked at AveloAir.com. Since Avelo began service at LAN on October 26, 2022, the airline has flown over 30,000 Customers on nearly 300 flights. Avelo also leads LAN in reliability with a 100% completion factor, meaning there have been no Avelo cancellations at LAN since the airline inaugurated served there 15 months ago. Capital Region Airport Authority President and CEO Nicole Noll-Williams said, "We are thrilled that Apple Vacations is back at LAN for our 2024 international season. And we couldn't be more excited that Apple selected Avelo Airlines to operate these flights with their exceptional track record for reliable and friendly service. These nonstop flights to Mexico, the Dominican Republic, and Jamaica for 2024 are another reminder that LAN is a gateway to popular vacation destinations around the world – and it's not too late to book your trip!" America's Most Convenient Airline Avelo was founded to Inspire Travel by saving its Customers time and money. Since taking flight on April 28, 2021, Avelo has flown 4.2 million Customers on over 30,000 flights. Today, Avelo serves 43 destinations in 23 states and Puerto Rico. Along the way, Avelo has unlocked a new era of convenience, choice and competition by flying unserved routes to primarily underserved communities across the country. Every Avelo flight is nonstop, and at least one airport on every Avelo flight is a small, easy to use airport – making every Avelo journey easier and more enjoyable. Avelo is distinguished by its reliability. In 2023, Avelo achieved the lowest flight cancellation rate and the second-best on-time performance in the U.S. airline industry. Avelo Customers can always change or cancel their itineraries with no extra fees. Additionally, families can travel with ease knowing every child 13 and under will always be automatically seated with an accompanying adult at no additional cost. Additionally, Avelo offers advanced seat assignments for sale. One third of its seats are extra leg room seats, ranging from 32 inches to more than 36 inches, offering a more comfortable experience for Customers who value more space. In addition to advance seat assignments, Avelo offers several unbundled travel-enhancing options that give Customers the flexibility to pay only for what they value, including priority boarding, checked bags, carry-on overhead bags, and bringing a pet in the cabin.

Read More

Aerospace, Defense and Space, Aviation Technology

Liberty Defense Announces First Sale of HEXWAVE to an International Airport in Asia Pacific

Newswire | January 22, 2024

Liberty Defense Holdings Ltd. a leading technology provider of Artificial Intelligence (AI) based next generation detection solutions for protecting secure locations against prohibited weapons and other threats, is pleased to announce that the HEXWAVE™ system will be deployed at an international airport in the Philippines. The sale was made by the Company's international distributor and deployment is scheduled for summer of 2024. The screening will be at the forecourt of the airport to screen people entering the terminal. Liberty's HEXWAVE product, a next generation, walkthrough, contactless threat detection system for concealed metallic and non-metallic objects, uses AI to provide automated decisions to security operators to process people at speed. The company started shipping HEXWAVE to customers in September 2023 and the backlog of systems has grown to over 30 systems. "We continue to see an increase in demand from airports on a global basis for enhanced screening at various checkpoints and entrances," said Bill Frain, CEO of Liberty Defense. "In addition to screening for aviation workers, airports are taking advantage of HEXWAVE's mobility and scanning individuals as they enter the terminal as part of an added and layered security approach." For updates and news, please visit the Company website to subscribe to email alerts or follow Liberty Defense on social channels.

Read More

Air Transport, Cargo Management, Airport Management

Delta Cargo launches e-commerce solution DeliverDirect in collaboration with SmartKargo

PR Newswire | February 01, 2024

Delta Cargo is excited to announce the launch of its newest product, DeliverDirect, developed in collaboration with SmartKargo. DeliverDirect is a door-to-door delivery service for the U.S. market, offering a competitive and customizable solution for e-commerce retailers seeking to optimize their direct-to-consumer shipping solutions. With DeliverDirect, Delta Cargo pioneers an innovative domestic carrier approach, providing swift service with transparent pricing for e-commerce and small parcel delivery. From initial warehouse pickup to delivery at the end consumer's doorstep, DeliverDirect is a fast, seamless, end-to-end service that upgrades traditional ground or air shipping services utilized by most current e-tailers. Small package shippers will benefit from increased shipping speeds, an uncomplicated pricing structure, proactive alert management, transparent tracking and reporting, and access to Delta's vast domestic network. "We are thrilled to introduce DeliverDirect, our new offer for the small parcel delivery market," shared Alison Ricker, Managing Director, Delta Cargo Global Sales. "Through our strategic collaboration with SmartKargo, DeliverDirect gives e-tailers an alternative transportation solution that fits their customers' requirements, and we envision that this service will prove to be a fast, reliable and cost-effective solution." The DeliverDirect offering can be tailored to shippers' needs with a variety of service innovations that empower customers to customize according to their unique preferences. These service innovations include: personalized pick-up times, geo-fenced notifications for consumers, multiple delivery attempts, signature-required deliveries, proof of delivery with photos, and access to advanced reporting features for a complete comprehensive service that aligns seamlessly with a variety of needs. "E-commerce shippers are looking for simple, faster and more reliable alternatives to deliver their products to consumers. Delta Cargo has a vision for small package delivery that will transform the U.S. market and continue to diversify their already robust offering in the air cargo market. Their innovative approach makes them a fantastic partner for SmartKargo, and we look forward to growing this service together," stated Milind Tavshikar, CEO and Founder of SmartKargo.

Read More

Aerospace, Aviation Technology, Airport Management

Avelo Airlines' First International Service Takes Flight From Lansing Through Apple Vacations Partnership

PR Newswire | January 27, 2024

Avelo Airlines' first international service takes flight this weekend from Lansing's Capital Region International Airport (LAN) in partnership with Apple Vacations. The partnership's new scheduled public charter service will serve three international destinations from LAN. Avelo and Apple Vacations offer nonstop flights and vacation packages between LAN and three tropical international destinations: Cancun, Mexico; Montego Bay, Jamaica; and Punta Cana, Dominican Republic beginning tomorrow, Jan. 27 through April 3, 2024. Booking information and specific flight dates and times can be found at AppleVacations.com. Beginning Jan. 27: Lansing to Cancun International Airport (CUN) – three times weekly on Saturdays, Mondays, and Wednesdays Beginning Feb. 2: Lansing to Montego Bay's Sangster International Airport (MBJ) – one time weekly on Fridays Beginning Jan. 28: Lansing to Punta Cana International Airport (PUJ) – two times weekly on Sundays and Thursdays Avelo Airlines Chairman and CEO Andrew Levy said, "These three tropical destinations Avelo will operate for Apple Vacations from Lansing are the perfect debut of Avelo's international service. We look forward to offering the same reliable and friendly experience to Apple Vacations' Customers that we've been providing Avelo's Capital Region Customers since we took flight at LAN 15 months ago. Apple Vacations' selection of Avelo to operate their flights to these three popular destinations is a testament to positive reputation we've built in Michigan and across the country." Additionally, Avelo offers twice-weekly scheduled service between LAN and Orlando International Airport (MCO). Avelo is the only airline offering nonstop service between LAN and MCO. Nonstop service to Orlando can be booked at AveloAir.com. Since Avelo began service at LAN on October 26, 2022, the airline has flown over 30,000 Customers on nearly 300 flights. Avelo also leads LAN in reliability with a 100% completion factor, meaning there have been no Avelo cancellations at LAN since the airline inaugurated served there 15 months ago. Capital Region Airport Authority President and CEO Nicole Noll-Williams said, "We are thrilled that Apple Vacations is back at LAN for our 2024 international season. And we couldn't be more excited that Apple selected Avelo Airlines to operate these flights with their exceptional track record for reliable and friendly service. These nonstop flights to Mexico, the Dominican Republic, and Jamaica for 2024 are another reminder that LAN is a gateway to popular vacation destinations around the world – and it's not too late to book your trip!" America's Most Convenient Airline Avelo was founded to Inspire Travel by saving its Customers time and money. Since taking flight on April 28, 2021, Avelo has flown 4.2 million Customers on over 30,000 flights. Today, Avelo serves 43 destinations in 23 states and Puerto Rico. Along the way, Avelo has unlocked a new era of convenience, choice and competition by flying unserved routes to primarily underserved communities across the country. Every Avelo flight is nonstop, and at least one airport on every Avelo flight is a small, easy to use airport – making every Avelo journey easier and more enjoyable. Avelo is distinguished by its reliability. In 2023, Avelo achieved the lowest flight cancellation rate and the second-best on-time performance in the U.S. airline industry. Avelo Customers can always change or cancel their itineraries with no extra fees. Additionally, families can travel with ease knowing every child 13 and under will always be automatically seated with an accompanying adult at no additional cost. Additionally, Avelo offers advanced seat assignments for sale. One third of its seats are extra leg room seats, ranging from 32 inches to more than 36 inches, offering a more comfortable experience for Customers who value more space. In addition to advance seat assignments, Avelo offers several unbundled travel-enhancing options that give Customers the flexibility to pay only for what they value, including priority boarding, checked bags, carry-on overhead bags, and bringing a pet in the cabin.

Read More

Aerospace, Defense and Space, Aviation Technology

Liberty Defense Announces First Sale of HEXWAVE to an International Airport in Asia Pacific

Newswire | January 22, 2024

Liberty Defense Holdings Ltd. a leading technology provider of Artificial Intelligence (AI) based next generation detection solutions for protecting secure locations against prohibited weapons and other threats, is pleased to announce that the HEXWAVE™ system will be deployed at an international airport in the Philippines. The sale was made by the Company's international distributor and deployment is scheduled for summer of 2024. The screening will be at the forecourt of the airport to screen people entering the terminal. Liberty's HEXWAVE product, a next generation, walkthrough, contactless threat detection system for concealed metallic and non-metallic objects, uses AI to provide automated decisions to security operators to process people at speed. The company started shipping HEXWAVE to customers in September 2023 and the backlog of systems has grown to over 30 systems. "We continue to see an increase in demand from airports on a global basis for enhanced screening at various checkpoints and entrances," said Bill Frain, CEO of Liberty Defense. "In addition to screening for aviation workers, airports are taking advantage of HEXWAVE's mobility and scanning individuals as they enter the terminal as part of an added and layered security approach." For updates and news, please visit the Company website to subscribe to email alerts or follow Liberty Defense on social channels.

Read More

Air Transport, Cargo Management, Airport Management

Delta Cargo launches e-commerce solution DeliverDirect in collaboration with SmartKargo

PR Newswire | February 01, 2024

Delta Cargo is excited to announce the launch of its newest product, DeliverDirect, developed in collaboration with SmartKargo. DeliverDirect is a door-to-door delivery service for the U.S. market, offering a competitive and customizable solution for e-commerce retailers seeking to optimize their direct-to-consumer shipping solutions. With DeliverDirect, Delta Cargo pioneers an innovative domestic carrier approach, providing swift service with transparent pricing for e-commerce and small parcel delivery. From initial warehouse pickup to delivery at the end consumer's doorstep, DeliverDirect is a fast, seamless, end-to-end service that upgrades traditional ground or air shipping services utilized by most current e-tailers. Small package shippers will benefit from increased shipping speeds, an uncomplicated pricing structure, proactive alert management, transparent tracking and reporting, and access to Delta's vast domestic network. "We are thrilled to introduce DeliverDirect, our new offer for the small parcel delivery market," shared Alison Ricker, Managing Director, Delta Cargo Global Sales. "Through our strategic collaboration with SmartKargo, DeliverDirect gives e-tailers an alternative transportation solution that fits their customers' requirements, and we envision that this service will prove to be a fast, reliable and cost-effective solution." The DeliverDirect offering can be tailored to shippers' needs with a variety of service innovations that empower customers to customize according to their unique preferences. These service innovations include: personalized pick-up times, geo-fenced notifications for consumers, multiple delivery attempts, signature-required deliveries, proof of delivery with photos, and access to advanced reporting features for a complete comprehensive service that aligns seamlessly with a variety of needs. "E-commerce shippers are looking for simple, faster and more reliable alternatives to deliver their products to consumers. Delta Cargo has a vision for small package delivery that will transform the U.S. market and continue to diversify their already robust offering in the air cargo market. Their innovative approach makes them a fantastic partner for SmartKargo, and we look forward to growing this service together," stated Milind Tavshikar, CEO and Founder of SmartKargo.

Read More

Spotlight

Archer

Archer

Archer is an aerospace company building an all-electric vertical takeoff and landing aircraft focused on improving mobility in cities....

Events

Resources