Aviation Technology
Article | July 26, 2022
The airline industry has been an extremely tough marketplace. It takes a lot of effort to stand out from the competitors and to run business amidst everyday challenges to become top airlines in the country or worldwide. Yet, out of all this, the airline industry has maintained its dignity and has been successfully driven through market challenges.
Aside from the unique dynamics of the current COVID-19 crisis, marketers before used aviation marketing tactics in a standard way. But, the sudden outbreak of the COVID-19 pandemic made aviation marketing exceptionally challenging for airlines worldwide to forecast demand and kickstart airline businesses in the future.
But, as of now (after a year and half months from the pandemic outbreak), there is a lot of excitement about airline branding, airline marketing strategies, airline advertisements, and more. As a result, businesses are becoming confident that revitalizing their strategies would now take off effortlessly. Yet some challenges and many other uncertainties need to be addressed regarding the fast-changing business models, travel demand, revenue generation, sales, stability, and a lot more in the restart period.
Let’s put some light on those uncertainties in the airline industry.
The Uncertainties
As per IATA (2020), the change in the airline business model creates additional uncertainty. It has been observed that the present state of the economy is the ultimate game of risk to airline revenue management and planning. This includes airline marketing strategies, airline advertising campaigns, and prospects of branding as well.
The recent shift in business patterns have been caused and triggered by various events such as:
A sharp decline in demand stimulation techniques applied by airlines
Signs of disruption entering the market in the wake of the COVID-19 situation prevailing in countries
Disruption of profitable plans for future
Changing consumer behavior
Missing data connections and collection
As a result, these uncertain events demand a call for action across the entire airline sector value chain. The call must be initiated based on creative marketing strategy, prioritizing personalization, sustainability, and profitability.
Now, the question ascends, why does your marketing team need to think out-of-the-box altogether to re-create airline marketing strategies.
Read about it next!
Why Airline Marketing Strategies Need to be Out-of-the-Box
With the changes occurring in airline market dynamics, airline businesses have to reshuffle their marketing strategies. They have to be quick as novel opportunities are continuously pouring in. Despite the current situation that has put the airline market under stress, it has provided the foundations for a range of new blue ocean opportunities. This is where you can hop on those opportunities to re-scale your business.
Therefore, the internal and external variables have to be considered in any forecasting activities of airlines, including revenue management, pricing, network, and marketing planning. In other words, game-changing strategies are born of thinking out-of-the-box—a leap into the unexpected.
Here, creating effective aviation marketing strategies will fulfill the need to pursue a new product differentiation and revenue management angle. Doing so will also instill confidence back into the base of your airline business, including stakeholders. This is how your business can become successful again.
By now, you must have understood that this is where the power of marketing in aviation can play a vital role in diminishing all the challenges. But before your marketing head towards creating robust aviation marketing strategies, you should first know about the approach of 3 Cs to make a successful marketing venture.
3 Cs to Consider While Marketing Your Aviation Business
Marketing, as per the current scenario, will require rock-hard strategic preparation. Similarly, in aviation marketing also, your team needs to ensure consistent preparation. This continuous process will help the business build progressively in a constantly changing aviation business environment and fluctuating demands.
Following this approach will help better in building innovative strategies and simultaneously exploring a wide range of possibilities.
Contrast
Before your marketing team heads to the stage of the plan, consider the assumptions bracing up in the current airline industry’s status. Then, your strategists should get hands-on to identify the possibilities to come ahead along with its results.
Constrain
Keep a look at the limitations stirring in the current airline market scenario. Then consider how the prevailing weaknesses can be converted into strengths to become successful among your competitors.
Context
To create out-of-the-box airline marketing strategies, which include airline advertisements, airline advertising campaigns, and more, you should plan to have a different context to stand out terrifically among other airline companies. In addition, marketing this way will give you surprising insights and help you emerge afterward through challenges that occurred due to the pandemic.
Now that you are aware of the critical things to consider in creating airline marketing strategies. It is time to go ahead with creating strategically planned strategies.
Here are some effective strategies discussed that would help to revitalize your airline business.
6 Airline Marketing Strategies
Introduce Loyalty Programs
The airline business is known for its range of offers of loyalty programs according to the target audience. Nearly all airline businesses create their ways to cater programs to a particular audience group or in general. However, loyalty programs work the same at the core, but to encourage audiences in the current time, you can offer different perks to them. So, be creative in creating campaigns, and you will find that your loyalty programs are capitalizing on your revenue and benefiting customers together.
Distinguish your Brand and Position Yourself
Branding and positioning have become essential for businesses operating in this pandemic time, where the market is now hugely competitive. So you have got to be quick to get your company identified by your customer base as well as the target ones.
While proceeding in this manner, your best strength will distinguish you from your competitors serving in the same area. To make your brand image outstanding, you need to study customer demographics related to airline services.
On the other hand, depending on the brand image you want to cultivate, you may need to create airline advertisements accordingly. It is because your brand will communicate a message to the worldwide population. And it’s important to consider how you want your target audience to think of you before you brand and position yourself through advertisements, social media platforms, and more. This is how you will be able to position yourself in every day changing aviation market dynamics.
Be Creative with an Airline Advertising Strategy
Out-of-the-box airline advertising strategies can help your business outshine amidst insane competition arising. It is because now you have to adjust according to the modern world scenario. Here, creative content plays an important role. Moreover, as you must be working remotely, the idea of using content marketing will massively support your advertising strategy. It would engage and inspire customers to leverage your services, and, ultimately, your revenue will take off once again.
Introduce Paid Ads
Now that you have a planned airline advertising strategy, you can also consider introducing paid ads in it. Yes! With the help of paid ads, you can target a location-wise audience more precisely.
Paid ads also help in revenue generation and collaborations. These aspects are directly proportional to the profit earned out of implementing strategies. For example, paid ads may involve videos creation on YouTube to create brand awareness on your website, landing pages, or content (articles, blogs, etc.) page. By doing this, your brand value is going to skyrocket than what was it before.
Set a Strategic Social Media Campaign
Social media campaigns are the best ways to reach your customers and target audiences under airline marketing strategies. Spreading your brand voice through different social media platforms will help you humanize your brand and deepen relationships with a larger population. In addition, other airlines use social media to reward customer loyalty, so you can also indulge in activities for the same.
For this, your marketing team should study which platforms your customer base visit frequently. Then, based on your research, you can do promotions, provide updates, make announcements, expand services or give some behind-the-scenes look of your company to customers as well as targeted audiences. It is because they appreciate participating in such events and get satisfied by relying on your company.
During an interview with Media 7, Didi Horn, Chief Executive Officer at SkyX, made a statement. He told,
“We have found that Linkedin has contributed the most to brand awareness over the years. In our business, there’s a very specific and niche target customer that we want to reach, so we don’t hesitate to invest in doing what it takes to build strong, lasting relationships.”
Marketing leaders like Didi Horn and more are becoming successful with their marketing activities on LinkedIn. Similarly, you also use LinkedIn—as one of the most influential social media platforms to spread the word about your business activities and reach out target audience easily.
Practice Influencer Marketing
Yes, you heard it right! Influencer marketing is booming in the current pandemic scenario. This is the best way of earning better ROI. Implementing influencer airline marketing strategies would help realize your business goals.
So, what goes under this marketing strategy?
The formula of storytelling through content is considered beneficial to increase airline business. Adding transparency in the strategies can also be one formula while practicing influencer marketing. Implementing this strategy will attract more audiences because they get influenced by interesting content, storytelling, company behind the scenes. This humanizes the brand altogether, giving audiences a factor of trust and loyalty.
As you have entered a completely different business scenario in the airline industry, your company needs robust marketing strategies.
It’s important to understand that change may be predictable, but growth isn’t. Business growth highly depends on all the little things you do consistently to make it happen. Since you’re competing with many other airline companies, developing a strategic aviation marketing plan can boost sustainable business growth.
Frequently Asked Questions
What is an airline marketing strategy?
An airline marketing strategy is a well-planned method in action that businesses create to fulfill goals such as boost revenue, surge engagement with customers, create brand visibility, positioning, target potential audience, and a lot more. Companies invest time and money to create a robust plan so that businesses can run effortlessly.
Why is airline marketing strategy important?
Airline marketing strategies are important for airlines to stand out firmly among the competitors, position their brand, create awareness among the existing customer base and attract more and more potential audiences through various online platforms.
What are the top 3 marketing strategies for the airline?
Although the marketing strategies involved in a business are critical, the top ones can be the following.
Email marketing
Social media
Paid media advertising
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Aviation Technology
Article | June 2, 2022
Drones may be troublesome at some points in the supply chain. It can cause many hurdles and safety hazards. But what about the vast potential that drones carry to assist and even improve safety?
The topic of discussion in this blog revolves around drones in the supply chain. Are these advantageous or troublesome? The blog showcases both sides of the coin.
According to the global commercial drone market’s study, drones are expected to witness growth of 26%. It is going to reach a value of $10,738m by 2022. Aren’t these figures impressive?
While the pandemic has forced industries and businesses to increase touch-less mechanisms, the increasing demand for contactless deliveries has given drones a wide-ranging opportunity to be reliable. Did you know that over twenty thousand drones are registered for commercial use with the Federal Aviation Administration (FAA) today? Many of which are already being used in the supply chain process.
A study by MarketsandMarkets indicates the drone package delivery market might surge from $528 million in 2020 to $39 billion in 2030 at a rate of 53.8%. Similarly, Gartner estimates that drone delivery will reduce delivery costs by 70%.
These show a promising future for drone technology to hover industries and would significantly affect customers across the globe.
How Exactly are Drones Changing Supply Chain Processes?
Automation is becoming a comprehensive solution in the distribution industry. A report by the Brookings Institute mentions that over 70% of jobs may be automated. In that case, drone technology is the main focus today.
On the other hand, some view automation as a threat. But with the help of automation, drones would make manual jobs redundant and destroy industries like aviation, transportation, production, and others involved throughout the global supply chain. However, several defenders of automation note that drone technology rarely replaces manual work. Instead, it tends to free up workers from a challenging workforce, reduces workloads and increases efficiency. As a result of this, companies become more productive.
In the realm of the supply chain process, drones offer the chance to completely change inventory management ways and shipping methods. And thus, companies can operate quicker and errorless management.
“As drones prove to be the next automation technology within the supply chain, businesses globally would do well. But to incur drone technology to their operations, they need to start investigating strategies to see if they would suitable their business model. My advice is to start looking for help from experts to understand the technological challenges, facts, and boundaries of using drones as part of your supply chain processes before going all-in too quickly.”
- Trish Young’s, UK Head of Business Consulting – Retail, Consumer Goods, Travel & Hospitality at Cognizant.
Let’s get into the advantages of drones that supply chain companies and industries are already reaping.
Advantages of Drones
Monitoring Supply Chain Delivery Courses
Drones in the supply chain assist in monitoring supply chain courses for barriers. Therefore, it could positively impact the entire delivery process via transport carriers . In addition, drones are used for monitoring road conditions and other hazards in the delivery process. In this way, a delivery operator can quickly select an alternative shipping process and make efforts to achieve a faster or on-time delivery.
Drones in Warehouses
Drones in warehouses can be used for inventory counting, improving safety before the supply process starts. Warehouses are full of products kept for supply or shipping to different locations via different modes of transport. In this case, using drones, the scanning of products and data will be faster by having barcodes. In addition, as drones are much safer, they eliminate the need for workers to scale up monitoring and thus save time. Here are some other ways drones can help warehouses in:
Providing better accuracy
Reducing human labor costs
Reducing workplace injuries
Streamline inventory tasks
Realistic Applications for Drones in Supply Chain
Skyward
Skyward is involved in developing the digital airspace infrastructure around industrial drones. In addition, the company is working on designing software for drones that will assist in the supply chain industries.
“I can tell you this from an engineering background that it is now possible to deliver goods using drones under five pounds, which is 86 percent of Amazon’s inventory, within a 30-minute of radius,”
- Jonathan Evans, the CEO of Skyward
Drones in the supply chain in demand due to its capabilities. Skyward determines the practical application of this technology and develops it for future purposes.
Amazon
Amazon’s Prime Air is a new drone technology-driven pilot program. Amazon is currently focusing on smaller packages under the 5lb range under its supply chain process. Amazon drone delivery is one of the most innovative services, and other companies are getting inspired to develop their drone-enabled supply chain program.
Walmart
Walmart is also taking the approach and reaping the advantages of drones. However, it is going miles apart in terms of using the technology for its supply chain process. Walmart has partnered with some prominent drone companies like Flytrex and Zipline. Flytrex and Zipline are currently doing pilot programs for supply chains and deliveries.
The Obstacles
As drone technology has already taken to the skies and is already operational, it is yet to be seen how quickly regulatory agencies allow the technology to operate without legal restrictions. More than one million drones are ready to take to the skies by 2022. But hurdles like safety risks, privacy issues, and security interference cannot be ignored. In addition, the military and commercial aircraft industry is posing valid concerns about sharing airspace and air interference. There are challenges like the susceptibility to hacking or theft, collision, and high insurance costs that have become a hurdle regarding drones in the supply chain process.
Further, the technology has many limitations that need to be highlighted. Limitations like limited battery life might restrict the operational duration. In addition, weather conditions also need to be taken into consideration. Whether drones can operate during high winds or rains. All these factors might impact supply chain management and may restrict the use of drones further.
However, the role of drones by supply chain companies is only going to ascend in the future. R&D companies are working hard to overcome significant challenges. They are working to provide more and more opportunities above all obstacles to optimize supply chain operations efficiently.
Frequently Asked Questions
How can drones be used efficiently in the supply chain?
Drones in the supply chain can be used efficiently to deliver at a low rate to rural areas. Also, it can eliminate the need for road transportation to save time, be more secure and faster.
How will drones impact the supply chain?
Drones in the supply chain will have a massive impact. Drones will improve service scenarios in industries and reduce costs, workforce, and capital. It can be helpful to manage and monitor inventory set up for products.
What kinds of jobs can drones replace?
Drones can replace five kinds of jobs. They are:
Capturing difficult footage
Enabling detailed monitoring
Spotting errors and implementing an error-free workflow
Assimilating huge data records
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Defense and Space
Article | June 8, 2022
Airplane travel is one of the most convenient means of transportation. Consequently, air travel is growing, and aircraft need to be more efficient. Furthermore, in the aftermath of the pandemic, the aviation industry appears to be committed to ensuring a sustainable airflight future. So, for this, aircraft need to be more efficient in production costs and fuel consumption.
An aircraft design depends on three of the most critical aspects. The first is the factor of reliability. Aviation is the only industry where it is impossible to overlook, rectify, or investigate a failed flight mechanism on the spot. The second factor is the need to minimize the weight and volume of its components to withstand load and fluctuating temperatures. And, the third factor is that it shows extreme concern from an environmental perspective. Temperatures on the ground can reach 60 °C and even -80 °C in the stratosphere, with supersonic aircraft reaching temperatures of over 200 °C.
As a result of these factors, the aircraft lubrication system and its requirements are critical. From an economic perspective, servicing and maintenance are a significant part of airlines' expenses after the purchase. In addition, the replacement of parts can cause airplanes to remain grounded for an extended period. Such circumstances can lead to a loss of time and money simultaneously.
From a safety aspect, failures at every level should be avoided. Failures like the shutdown of engines or breakage of engine parts can lead to aircraft failures or even crashes. So, by knowing all these issues around air travel, you can easily understand the interest in aircraft engine oil.
An Innovative Lubrication System for Aircraft Engine
Aircraft turbines revolve at up to 18,000 rpm (revolutions per minute). Due to this, internal temperatures can rise compared to the ambient temperature outside. So, aviation engines need an efficient oil-based lubricant to less pollute the environment and sustain long-distance air travel.
Recently, researchers in the EU-funded ELUBSYS project developed a novel way to use specified aircraft engine oil to promote efficiency and reliability. For this, SAF (Sustainable Aviation Fuel) is in high demand. Moreover, the project's innovative oil production will also help reduce an airline’s operating and maintenance costs. In this way, Europe’s aircraft manufacturers are way ahead in supporting future aircraft engine development.
“Aircraft engine turbines rotate at a very high speed with the help of the classic rubberized oil-seals used in the aircraft engine. The extremes of temperature and friction involved would destroy them. Yet aircraft engines need to stay lubricated.”
-Vincent Thomas of Techspace Aero in Belgium
Apart from this, the piston engine looks promising for the aviation piston engine industry. However, it seems like a piston engine holds an optimistic future in fuel economy. Now, with the inclusion of piston engines, there is more importance to using piston engine oil in the lubrication system for an aircraft engine.
So, how piston engine will be the game-changer for aircraft?
Piston Engine—A Game-Changer in Fuel Economy
Numerous aviation firms are developing a new type of internal combustion engine. Such engines promise a notable boost in fuel economy while also plummeting greenhouse gas emissions. In addition, start-ups like EcoMotors, Achates Power, and Pinnacle Engines are building variations on piston engines with the help of specific piston engine oil.
The engines serve as combustion chambers where fuel is ignited. That makes engines lighter in weight and faster in their operations with greater power density. In this way, piston engines result in less energy waste and thus operate more efficiently.
“The technology is worthwhile. However, it is a completely different concept compared to conventional engines,”
- Dean Tomazic, Vice President of FEV in Auburn.
There are more success stories from the aviation piston engine industry. These stories predict that, indeed, aviation is going through a significant transformation.
Another significant achievement comes from Pinnacle, based in San Carlos, Calif. It is developing a four-stroke, gasoline opposed-piston engine. The company’s founder, Monty Cleeves, invented a sleeve valve that ensures energy is used for propulsion instead of getting wasted after converting into heat.
Functions of the Lubrication System for Aircraft Engine Oils
What are the significant functions of lubricants in aviation oils and engines?
It is the function that realizes the importance of things. Isn’t it? So, to realize the importance of aircraft engine oils, it’s crucial to show the potential of the aircraft lubrication systems.
1 Friction and Wear Reduction
Lubricants reduce friction and wear in an aviation engine. The aircraft lubrication system deals with cooling, sealing, clearing, and fighting corrosion and rust in the engine.
Airplanes that are used seldom need the thorough protection from rust and corrosion that good aviation oils can provide. Also, frequently flying airplanes need lubricants for smooth engine operations and functions to avoid failures.
2 Acts as a Cooling Agent
But it is critical to use good aviation oils as lubricants. Oil is a heat-transform medium. Thus, a suitable oil should be used so that lubricants can keep the engine cool and smooth.
3 A life Saver of Aircraft Engines
Lubricants help in extending the life span of an aircraft engine. If an aircraft uses good aviation oil, for example, SAF, biofuels, and more, then there are fewer chances of any engine repairs. In this case, piston engines are the best fit for aircraft with high demand. Piston engines use highly lubricant piston engine oils, which increase the longevity of aviation engines.
Let’s look at some key takeaways from the market study of aircraft engine oil.
Aircraft Engine Oil: Key Takeaways from its Market Study
Commercial planes and business jets will likely witness high aircraft lubricant oil sales.
According to IATA, mineral oil demand is expected to rise by 25% by 2030.
Bio-based oils will dominate the aviation industry in response to soaring environmental concerns.
Maintenance, repair, and operations (MRO) activities will emerge as crucial parts of aviation to drive the global aviation lubricant market.
Lastly, what’s understood is that aircraft engine oil is the engine's lifeblood. Thus, the engine must function efficiently to encompass the length between overhauls.
Frequently Asked Questions
What does engine oil do in an aircraft?
Engine oil functions as a coolant. Up to 40% of an aircraft’s cooling comes from engine oil. Oil creates a seal between the piston rings, which reduces wear and friction andprovides better compression with increased fuel efficiency.
How is the engine oil lubricated?
Engine oil is lubricated with seals using air, which holds back the oil. Air and oil need to be separated. The air eventually vents out in the form of heat. That is why good oil is necessary for aircraft for lubrication.
What are the essential functions of engine oil?
The essential functions of engine oil are:
Minimizes friction and reduce wear
Cleans the engine
Transfers heat
Prevents corrosion
Forms a seal
Cools the engine parts
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Air Transport
Article | July 15, 2022
NASA is known for developing and launching spacecraft that have a significant environmental impact. However, the space agency is fully on board with the net-zero movement. NASA supports the White House's Aviation Climate Action Plan. It is helping fund several aviation projects that aim to reduce the aviation industry’s damage to the environment.
NASA’s Sustainable Flight Demonstrator Program
NASA focuses on technologies for single-aisle aircraft, which are the powerhouses of many airline fleets and account for nearly half of global aviation emissions. NASA's Sustainable Flight Demonstrator (SFD) project aims to reduce carbon emissions and keep the US competitive in the design of single-aisle commercial airliners, which are in high demand.
"Since its creation, NASA has worked with industry to develop and implement innovative aeronautics technology and has shared it with the world," said NASA Administrator Bill Nelson. "Now, with this ambitious new project, we're again joining with US industry to usher in a new era of cutting-edge improvements that will make the global aviation industry cleaner, quieter, and more sustainable."
NASA Wants to Reduce the Environmental Impact of Commercial Aircraft
The program’s goal is to build, test, and fly a large-scale demonstrator. NASA hopes to find a business partner for a Funded Space Act Agreement with its Armstrong Flight Research Center in Edwards, California, by the beginning of 2023.
The agreement would draw on private-industry knowledge and experience, with an awardee developing a suggested technical plan and committing considerable cash to the project. Under this agreement, NASA would not purchase an aircraft or any other hardware for its missions. The mission of NASA is to develop new and innovative technologies and capabilities.
NASA will collect data on the ground and in the air. Agency and industry teams can use it to test the airframe configuration and related technologies.
Moving Away From Space
NASA's technologies are typically cutting-edge. However, as with many high-end items, the benefits and applications frequently filter down to the masses. NASA's specialized technology and research frequently has civil aviation applications. It's interesting to see how NASA seems to be moving away from space and going after planes that fly closer to Earth.
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