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History of Airbus DS factories in Seville

Airbus Defence & Space has just celebrated the first ten years of its San Pablo Sur factory in Seville with a festive open day for employees and their families. Through various recreational and informative activities, such as augmented reality games, access to the interior of aircraft, and a spectacular air show, it has managed to showcase the exciting work that lies behind the engineering and manufacture of aircraft. This is an industrial sector that directly and indirectly creates a significant number of highly skilled jobs, which has major benefits for the regional and national community.

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MHI Canada Aerospace

MHI Canada Aerospace, Inc. a group company of MItsubishi Heavy Industries, is a Tier 1 manufacturer of major aircraft structures and assemblies, based in Mississauga, Ontario. Over the past decade, MHICA has built more than aircraft components, it has built a recognized worldwide reputation for capacity, precision, on-time delivery and excellence.

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Aviation Technology

What are the Areas the Blockchain Technology is Making a Difference in Aviation?

Article | June 2, 2022

Blockchain's abilities and features such as security, transparency, and centralizing systems can help aerospace companies reduce maintenance costs, minimize errors in aircraft parts and increase aircraft availability. Blockchain technology has been valuable to one of the world's most complex and globally interconnected industries—the aviation industry. The technology can deliver ultimate benefits for thousands of suppliers, mainly involved in manufacturing an aircraft. Aviation business leaders know that they need to adapt and innovate to survive. And blockchain in the aviation industry is one growing area of innovation that is yet to be explored. However, experts agree that aircraft maintenance and operations innovation will enable aviation companies to improve their efficiency. In this way, the technology will enhance performance and safety notions to the next level. "We believe blockchain is significant in the aviation industry. Its probabilities promise to stimulate efficiency in the industry through maintenance process in general." - Scott Thompson, the aerospace and defense leader at PwC. Blockchain: A Technology of Trust According to IATA's study in "Future of the Airline Industry 2035," blockchain study has been identified as one of the technologies that may significantly impact the future of aviation. It also states that demand for new commercial aircraft may reach nearly 40,000 planes over the next 20 years! Looking at the demand scale, the companies that manufacture, provide services and operate aircraft mostly seek out AI, 3D printing, and blockchain technology. They would allow airline businesses to optimize performance. "Blockchain is a lot about trust in the context of aviation, but the trust comes with huge costing." - Scott Thompson To him, blockchain for the aviation industry is like medicine. Through blockchain tools, the more data you have on every aircraft part, the better you can predict the parts' performance, longevity, abilities, and performance. Thus, the potential of predictive analytics will increase. With blockchain, you have a snapshot of every part of the aircraft and know the parts' history. Moreover, the decentralized nature of blockchain made the maintenance process flawless, with all data being analyzed at the same time. So, what areas can benefit from the blockchain and make a difference in aviation? First, let's highlight the part. Blockchain Technology: Making a Difference The Role of Blockchain in the Supply Chain The supply chain in the aviation industry is looking promising for collaborations to happen in the supply chain. Blockchain will bring revolution in the long term to connect many loose ends in the supply chain ecosystem. The technology offers a prominent way to track data and provide consistent aircraft configuration data across the supply chain. So, by knowing the absolute configuration of an aircraft part, blockchain solution empowers airlines and defense companies to share and authenticate data securely. Blockchain in Aircraft Parts Tracing Blockchain also plays a vital part in transforming maintenance logs and tracing aircraft parts. With the help of blockchain technology, you can ensure that parts being produced are authentic and meet the necessary airworthiness requirements. For example, a blockchain application named Enspan, formerly known as Parts Pedigree, is pioneering. It could offer a more efficient approach to documenting an asset's lifecycle. At the same time, with the help of blockchain applications, airlines would be able to sell and purchase parts with confidence. The only consideration is the documentation should be accurate and comply with all maintenance regulations. Blockchain Applications in Loyalty Programs Blockchain in the aviation industry can automate loyalty program transactions and security. It is relevant today as more and more airline companies are issuing credit cards, rental cars for accommodation, membership cards, and more like these. By creating a standard digital currency like tokens using the blockchain, travelers can access instant value for flights on the spot. On the other hand, airline executives get a transparent understanding of how the revenue generates from reward programs. For example, companies like Loyyal have already leveraged the benefits of blockchain to create digital wallets. These wallets will let customers store their reward tokens. Deloitte mentions that blockchain for the aviation industry could be a game-changer in this field. This is because intelligent contacts can automate transactions through the blockchain, even in the supply chain. Blockchain In Enhancing Security Measures Blockchain technology, along with encryption, offers aviation an outstanding security blanket. As digitalization is speeding up, the need to have extra security layers for users is more critical than ever. So, for optimum security measures, blockchain employs cryptography that serves as a firewall against online threats and attacks. Any part of the information on the blockchain is stored cryptographically in secrecy. Do you remember Malaysia Airlines Flight 370 that vanished in March 2014? The case was the biggest mystery in the aviation industry. There was no information on the flight's disappearance. Millions of dollars were spent trying to uncover the mysterious reason behind Malaysia Airlines Flight 370's disappearance. The event is a clear example of why there is a need for a more robust storage mechanism. Blockchain usage in security measures is a priority to tackle such incidents in the future. In emergencies, information regarding flight routes, in-flight operations, location tracking, passenger data, and documents can be easily detected. Flight-related data on a blockchain backup record adds an extra layer of protection in today's time amid centralized systems. However, it is all being done to ensure that all the processes remain transparent and effective. Blockchain for Aircraft Maintenance A commercial aircraft’s average lifetime remains up to 30 years. So, it's a laborious process to maintain documents associated with an aircraft. On this, says, "90% of entire maintenance records of an aircraft are paper-based documents. So there are millions of boxes." - John Maggiore of Boeing Understandably, such a system can have many drawbacks and lead to loss or fraud. For example, American Airlines in 2015 was proof of a fraud case in maintenance, which still can be an issue as senior aircraft have no chance of having a digital record. So, when looking at the role of blockchain in helping airline companies go digital, there are higher expectations for the technology to serve in this field. In addition, the tools associated with blockchain technology can maintain an immutable record of aircraft, benefiting stakeholders in the aviation leasing community. Furthermore, blockchain technology for the aviation industry can also speed up the release of an aircraft. It would be as simple as scanning a QR code on an engine to provide the entire history of the asset. Hence, there is no stopping here! For example, companies such as Boeing are examining more and more blockchain applications. Similarly, Airbus has also demonstrated an interest in how blockchain technology could be used in supply chain tracking. Therefore, by using blockchain to reinforce the Internet of Things, you can understand the potential of two crucial technologies working to work together to digitize and future proof airline processes. Finally, Blockchain is Gaining Traction in Aviation! The aviation industry operates under strict safety standards, regulations, and concerns. And the way it leads ultimately comes from the technologies it adopts (historical or present). For this reason, the bar of expectancy always remains high. On top of all, the pandemic has resulted in proving blockchain’s capabilities. Among most airline companies, Airbus is intensely learning about the potential of blockchain. In addition, several other airline companies have expressed their interest in bolstering blockchain technology. As mentioned above, Lufthansa, British Airways, and Air New Zealand have already implemented the technology in their various airline projects. Whereas Air France in 2020 announced that it is looking forward to using the technology to enhance its maintenance activities. The blockchain has already captured the needs of aviation businesses across the world. Still, the testing continues on the other side of the table. However, the providers of blockchain solutions are progressing rapidly. Frequently Asked Questions How is blockchain used in the aviation industry? Blockchain in the aviation industry is gaining high value. It showcases its capabilities in tracking the status and location of flights, detecting parts, passengers' data in detail, monitoring operations in-flight, and more. How can blockchain improve the aviation industry? Blockchain in aviation can bring in much-required shifts and alterations. Shifts like improving ground operations, getting transparency in processes, transactions, costs, and revenue, and provide layers of securities to essential assets.. Do airlines use blockchain? Airlines use blockchain technology to manage their take-offs and landing slots. The technology helps create cost-effective solutions to allow airlines to swap take-off slots and land more efficiently.e { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "How is blockchain used in the aviation industry?", "acceptedAnswer": { "@type": "Answer", "text": "Blockchain in the aviation industry is gaining high value. It showcases its capabilities in tracking the status and location of flights, detecting parts, passengers' data in detail, monitoring operations in-flight, and more." } },{ "@type": "Question", "name": "How can blockchain improve the aviation industry?", "acceptedAnswer": { "@type": "Answer", "text": "Blockchain in aviation can bring in much-required shifts and alterations. Shifts like improving ground operations, getting transparency in processes, transactions, costs, and revenue, and provide layers of securities to essential assets.." } },{ "@type": "Question", "name": "Do airlines use blockchain?", "acceptedAnswer": { "@type": "Answer", "text": "Airlines use blockchain technology to manage their take-offs and landing slots. The technology helps create cost-effective solutions to allow airlines to swap take-off slots and land more efficiently." } }] }

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Air Transport

Inside NASA’s New Sustainable Flight Demonstrator Program

Article | July 26, 2022

NASA is known for developing and launching spacecraft that have a significant environmental impact. However, the space agency is fully on board with the net-zero movement. NASA supports the White House's Aviation Climate Action Plan. It is helping fund several aviation projects that aim to reduce the aviation industry’s damage to the environment. NASA’s Sustainable Flight Demonstrator Program NASA focuses on technologies for single-aisle aircraft, which are the powerhouses of many airline fleets and account for nearly half of global aviation emissions. NASA's Sustainable Flight Demonstrator (SFD) project aims to reduce carbon emissions and keep the US competitive in the design of single-aisle commercial airliners, which are in high demand. "Since its creation, NASA has worked with industry to develop and implement innovative aeronautics technology and has shared it with the world," said NASA Administrator Bill Nelson. "Now, with this ambitious new project, we're again joining with US industry to usher in a new era of cutting-edge improvements that will make the global aviation industry cleaner, quieter, and more sustainable." NASA Wants to Reduce the Environmental Impact of Commercial Aircraft The program’s goal is to build, test, and fly a large-scale demonstrator. NASA hopes to find a business partner for a Funded Space Act Agreement with its Armstrong Flight Research Center in Edwards, California, by the beginning of 2023. The agreement would draw on private-industry knowledge and experience, with an awardee developing a suggested technical plan and committing considerable cash to the project. Under this agreement, NASA would not purchase an aircraft or any other hardware for its missions. The mission of NASA is to develop new and innovative technologies and capabilities. NASA will collect data on the ground and in the air. Agency and industry teams can use it to test the airframe configuration and related technologies. Moving Away From Space NASA's technologies are typically cutting-edge. However, as with many high-end items, the benefits and applications frequently filter down to the masses. NASA's specialized technology and research frequently has civil aviation applications. It's interesting to see how NASA seems to be moving away from space and going after planes that fly closer to Earth.

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Aviation Technology

6 Effective Airline Marketing Strategies to Revitalize Business

Article | July 26, 2022

The airline industry has been an extremely tough marketplace. It takes a lot of effort to stand out from the competitors and to run business amidst everyday challenges to become top airlines in the country or worldwide. Yet, out of all this, the airline industry has maintained its dignity and has been successfully driven through market challenges. Aside from the unique dynamics of the current COVID-19 crisis, marketers before used aviation marketing tactics in a standard way. But, the sudden outbreak of the COVID-19 pandemic made aviation marketing exceptionally challenging for airlines worldwide to forecast demand and kickstart airline businesses in the future. But, as of now (after a year and half months from the pandemic outbreak), there is a lot of excitement about airline branding, airline marketing strategies, airline advertisements, and more. As a result, businesses are becoming confident that revitalizing their strategies would now take off effortlessly. Yet some challenges and many other uncertainties need to be addressed regarding the fast-changing business models, travel demand, revenue generation, sales, stability, and a lot more in the restart period. Let’s put some light on those uncertainties in the airline industry. The Uncertainties As per IATA (2020), the change in the airline business model creates additional uncertainty. It has been observed that the present state of the economy is the ultimate game of risk to airline revenue management and planning. This includes airline marketing strategies, airline advertising campaigns, and prospects of branding as well. The recent shift in business patterns have been caused and triggered by various events such as: A sharp decline in demand stimulation techniques applied by airlines Signs of disruption entering the market in the wake of the COVID-19 situation prevailing in countries Disruption of profitable plans for future Changing consumer behavior Missing data connections and collection As a result, these uncertain events demand a call for action across the entire airline sector value chain. The call must be initiated based on creative marketing strategy, prioritizing personalization, sustainability, and profitability. Now, the question ascends, why does your marketing team need to think out-of-the-box altogether to re-create airline marketing strategies. Read about it next! Why Airline Marketing Strategies Need to be Out-of-the-Box With the changes occurring in airline market dynamics, airline businesses have to reshuffle their marketing strategies. They have to be quick as novel opportunities are continuously pouring in. Despite the current situation that has put the airline market under stress, it has provided the foundations for a range of new blue ocean opportunities. This is where you can hop on those opportunities to re-scale your business. Therefore, the internal and external variables have to be considered in any forecasting activities of airlines, including revenue management, pricing, network, and marketing planning. In other words, game-changing strategies are born of thinking out-of-the-box—a leap into the unexpected. Here, creating effective aviation marketing strategies will fulfill the need to pursue a new product differentiation and revenue management angle. Doing so will also instill confidence back into the base of your airline business, including stakeholders. This is how your business can become successful again. By now, you must have understood that this is where the power of marketing in aviation can play a vital role in diminishing all the challenges. But before your marketing head towards creating robust aviation marketing strategies, you should first know about the approach of 3 Cs to make a successful marketing venture. 3 Cs to Consider While Marketing Your Aviation Business Marketing, as per the current scenario, will require rock-hard strategic preparation. Similarly, in aviation marketing also, your team needs to ensure consistent preparation. This continuous process will help the business build progressively in a constantly changing aviation business environment and fluctuating demands. Following this approach will help better in building innovative strategies and simultaneously exploring a wide range of possibilities. Contrast Before your marketing team heads to the stage of the plan, consider the assumptions bracing up in the current airline industry’s status. Then, your strategists should get hands-on to identify the possibilities to come ahead along with its results. Constrain Keep a look at the limitations stirring in the current airline market scenario. Then consider how the prevailing weaknesses can be converted into strengths to become successful among your competitors. Context To create out-of-the-box airline marketing strategies, which include airline advertisements, airline advertising campaigns, and more, you should plan to have a different context to stand out terrifically among other airline companies. In addition, marketing this way will give you surprising insights and help you emerge afterward through challenges that occurred due to the pandemic. Now that you are aware of the critical things to consider in creating airline marketing strategies. It is time to go ahead with creating strategically planned strategies. Here are some effective strategies discussed that would help to revitalize your airline business. 6 Airline Marketing Strategies Introduce Loyalty Programs The airline business is known for its range of offers of loyalty programs according to the target audience. Nearly all airline businesses create their ways to cater programs to a particular audience group or in general. However, loyalty programs work the same at the core, but to encourage audiences in the current time, you can offer different perks to them. So, be creative in creating campaigns, and you will find that your loyalty programs are capitalizing on your revenue and benefiting customers together. Distinguish your Brand and Position Yourself Branding and positioning have become essential for businesses operating in this pandemic time, where the market is now hugely competitive. So you have got to be quick to get your company identified by your customer base as well as the target ones. While proceeding in this manner, your best strength will distinguish you from your competitors serving in the same area. To make your brand image outstanding, you need to study customer demographics related to airline services. On the other hand, depending on the brand image you want to cultivate, you may need to create airline advertisements accordingly. It is because your brand will communicate a message to the worldwide population. And it’s important to consider how you want your target audience to think of you before you brand and position yourself through advertisements, social media platforms, and more. This is how you will be able to position yourself in every day changing aviation market dynamics. Be Creative with an Airline Advertising Strategy Out-of-the-box airline advertising strategies can help your business outshine amidst insane competition arising. It is because now you have to adjust according to the modern world scenario. Here, creative content plays an important role. Moreover, as you must be working remotely, the idea of using content marketing will massively support your advertising strategy. It would engage and inspire customers to leverage your services, and, ultimately, your revenue will take off once again. Introduce Paid Ads Now that you have a planned airline advertising strategy, you can also consider introducing paid ads in it. Yes! With the help of paid ads, you can target a location-wise audience more precisely. Paid ads also help in revenue generation and collaborations. These aspects are directly proportional to the profit earned out of implementing strategies. For example, paid ads may involve videos creation on YouTube to create brand awareness on your website, landing pages, or content (articles, blogs, etc.) page. By doing this, your brand value is going to skyrocket than what was it before. Set a Strategic Social Media Campaign Social media campaigns are the best ways to reach your customers and target audiences under airline marketing strategies. Spreading your brand voice through different social media platforms will help you humanize your brand and deepen relationships with a larger population. In addition, other airlines use social media to reward customer loyalty, so you can also indulge in activities for the same. For this, your marketing team should study which platforms your customer base visit frequently. Then, based on your research, you can do promotions, provide updates, make announcements, expand services or give some behind-the-scenes look of your company to customers as well as targeted audiences. It is because they appreciate participating in such events and get satisfied by relying on your company. During an interview with Media 7, Didi Horn, Chief Executive Officer at SkyX, made a statement. He told, “We have found that Linkedin has contributed the most to brand awareness over the years. In our business, there’s a very specific and niche target customer that we want to reach, so we don’t hesitate to invest in doing what it takes to build strong, lasting relationships.” Marketing leaders like Didi Horn and more are becoming successful with their marketing activities on LinkedIn. Similarly, you also use LinkedIn—as one of the most influential social media platforms to spread the word about your business activities and reach out target audience easily. Practice Influencer Marketing Yes, you heard it right! Influencer marketing is booming in the current pandemic scenario. This is the best way of earning better ROI. Implementing influencer airline marketing strategies would help realize your business goals. So, what goes under this marketing strategy? The formula of storytelling through content is considered beneficial to increase airline business. Adding transparency in the strategies can also be one formula while practicing influencer marketing. Implementing this strategy will attract more audiences because they get influenced by interesting content, storytelling, company behind the scenes. This humanizes the brand altogether, giving audiences a factor of trust and loyalty. As you have entered a completely different business scenario in the airline industry, your company needs robust marketing strategies. It’s important to understand that change may be predictable, but growth isn’t. Business growth highly depends on all the little things you do consistently to make it happen. Since you’re competing with many other airline companies, developing a strategic aviation marketing plan can boost sustainable business growth. Frequently Asked Questions What is an airline marketing strategy? An airline marketing strategy is a well-planned method in action that businesses create to fulfill goals such as boost revenue, surge engagement with customers, create brand visibility, positioning, target potential audience, and a lot more. Companies invest time and money to create a robust plan so that businesses can run effortlessly. Why is airline marketing strategy important? Airline marketing strategies are important for airlines to stand out firmly among the competitors, position their brand, create awareness among the existing customer base and attract more and more potential audiences through various online platforms. What are the top 3 marketing strategies for the airline? Although the marketing strategies involved in a business are critical, the top ones can be the following. Email marketing Social media Paid media advertising { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "What is an airline marketing strategy?", "acceptedAnswer": { "@type": "Answer", "text": "An airline marketing strategy is a well-planned method in action that businesses create to fulfill goals such as boost revenue, surge engagement with customers, create brand visibility, positioning, target potential audience, and a lot more. Companies invest time and money to create a robust plan so that businesses can run effortlessly." } },{ "@type": "Question", "name": "Why is airline marketing strategy important?", "acceptedAnswer": { "@type": "Answer", "text": "Airline marketing strategies are important for airlines to stand out firmly among the competitors, position their brand, create awareness among the existing customer base and attract more and more potential audiences through various online platforms." } },{ "@type": "Question", "name": "What are the top 3 marketing strategies for the airline?", "acceptedAnswer": { "@type": "Answer", "text": "Although the marketing strategies involved in a business are critical, the top ones can be the following. Email marketing Social media Paid media advertising" } }] }

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Commercial Aviation

8 Enlightening Tips to Make a Perfect Airline Marketing Plan

Article | October 19, 2021

What are the aviation marketing questions B2B audiences are asking in 2021? It is always beneficial to study the market scenario and your competitors when starting a new marketing plan. It provides you with a better vision and explores opportunities to become the best in the market and which marketing approach to take. Before you start planning your marketing in aviation, there are a few things you should sort out first. So, start your strategy by taking note of some important marketing questions! Important Questions to Create an Aviation Marketing Plan Are aviation businesses doing more or less marketing in 2022? What are the best-performing aviation marketing campaigns? What marketing strategies are unused in the aviation industry? What are the international aviation marketing trends? Which social media do aviation marketing professionals use for marketing? How do aviation professionals plan the finance for marketing? How do market leaders optimize their websites and build a brand image? Keeping these questions beside you, follow the tips to create a prolific aviation marketing plan. Tips at your Fingers Tip One: Things to do—Image Vs. Words Usage of images (visuals) has become influential to do marketing in aviation. While the industry has always focused on verbal content, both are equally important, but in different marketing ways. Let’s understand the following: SEO: Images can’t do well when doing optimization. But words are the main component in optimization in blogs, articles, whitepapers, webinars, and more. Social media: Images are becoming more perusable and are more understood by audiences. Whereas words are compelling to get more visitors to the website. Website content: In this, both usages of images and content are important to connect with the audience and market well. It’s crucial to watch the latest aviation industry trends to plan your marketing efforts. Referring to that, you can make the most of materials using images like: • Display & explain products • Create presentation showing numeric data • Create videos out of content • A sales presentation Remember, now prospects are emotionally persuaded to purchase products and services. This will lead you to grab more and better aviation business opportunities. You have to be quick and pick up to make the deal yours. Being interactive in your image creation is the better way to show your audience your ideology. Tip Two: Create One Idea at Once Any marketing plan should start from one idea at a time. To proceed with it, think and consider— “what is the one thing you want your audience, visitors, or potential targets to understand and get solutions for? It is necessary to analyze first because most marketing sales professionals remain muddled with the motive behind their marketing efforts. Therefore, it’s better to refrain from yourself and try to ideate one concept at a time. In other words, everything you create should support that ONE idea! Tip Three: Branding is key! Branding is visual. Visuals appeal to prospects in the aviation industry. Is your brand instantly recognizable to your prospects? If not, you need to pay more heed to it. Your brand is more than any other asset that communicates your story. A creative and reflective brand image is one of the impactful aviation industry trends most aviation professionals focus on. It’s vital because visuals have an appealing factor. In addition, the professionals in the aviation industry, engage and trust information displayed than told to them. So, create a visual brand image that tells a story. Another most important thing is to add testimonials to your brand. Yes! Video testimonials are much more potent because it comes from your prospects. Make a “wish list” of prospects you would like to get a testimonial from and add it to your website! Tip Four: Campaign it! With RIGHT message Before you head towards creating campaigns for marketing in aviation, remember that every campaign needs these three elements: • A great list • A great offer • And a great presentation If any of these elements lack the motive, you won’t be successful. An example of it is a general digital magazine advertisement. It has a numerous list of subscribers, beautiful design, conceptualization, but no specific offer or a call to action. The reader won’t take any interest in responding to that particular ad. Such campaigns face severe failure! But if your campaign has the base of these elements, you can expect a good ROI for your business. Tip Five: Social Media Secrets There is always some information hidden in the news or something that your community or industry talks about. So, it is good to keep a watch on such matters to generate good content. Social media is the most preferred platform to do such activities today. You probably don’t have time to get involved in every social media channel. So, it's better to involve in one channel than to be on multiple. So, watch the new, set up analytics for key topics important in the industry, and let inspiration spread in the form of information through your marketing materials like infographics, slides, images, and more. As Hootsuit studied on social media usage by marketing leaders, let’s have a quick look at which social media do aviation professionals use for marketing mostly. LinkedIn Rare: 0% Monthly: 31% Weekly: 25% Daily: 57% Facebook Monthly: 13% Weekly: 9% Daily: 20% Twitter Monthly: 17% Weekly: 14% Daily: 25% Instagram Monthly: 4% Weekly: 11% Daily: 3% YouTube Monthly: 21% Weekly: 14% Daily: 10% These indicate that your competitors mostly use LinkedIn and Facebook channels for marketing because aviation professionals are most likely to be using these channels frequently. If you produce interesting information, you can build a strong online audience. Tip Six: Bag the deal with 15 Second Sales Presentation Sales & sale—do it the right way! What do you say when a prospect asks you, “What do you do?” Here your 20-second sales presentation works in a roomful of sales-interested prospects! Sale is a process. If you have the proper steps to follow intelligently, you will have much better results. But remember, it should be contented and compelling to the right people, but non-pitchy. Follow these tips to deliver a fantastic presentation within seconds: • Reflect your USP (unique selling proposition) • Your company’s tagline • Keep it amazingly short • Avoid usage of over hyperbole— for example “We have most unbelievably wonderfully grand aviation products for you” • Be concise, professional, and elegant • Use non-technical language • Tell benefits than features • Use examples when necessary Deliver an approachable, responsive, and simple presentation that makes your prospect say, “Tell me more about that!” Apart from this, sales are also about passion. And if a prospect senses your passion for what you do, they become much comfortable with your offerings! So, do your homework. Prepare for it in advance. Know everything you can about the prospect; its company, services, mode of work, and more. Then have a faithful and specific objective in mind for each sales call. This will find your prospect’s best interest to discover more, take the conversation deeper, and thus, no one can stop you from getting the deal done. Tip Seven: Plan an Editorial Calendar An editorial calendar is crucial when it comes to marketing—branding, sales, and relationship building. Providing highly informational content to your prospects allows interacting. To simply put, your calendar is the best cover page. It will help to align the process of marketing items such as: • Planned campaigns • Webinars • Seasonal events • Launches • expenses Planned marketing will bring fascinating aviation business opportunities and will stimulate the aviation industry growth. Tip Eight: Be Financially Strong! This is a crucial part. Finance is what your top management wants to see. It is easy to come up with a huge, long, unproductive, and unrealistic marketing plan. However, planning a reasonable one that is capable of bringing success and probability together is truly an art. So, ensure to make an advanced one with a monthly income statement and include assumptions you make. Marketing in aviation is growing fast and is not expected to be sluggish anytime soon. With the rising aviation industry trends, it's easy to see opportunities beyond 2021. Therefore, all you need is an all-inclusive plan by following these tips. They will help you learn online aviation marketing solutions to increase traffic, ROI, brand image, and of course, raise conversation rates. After completing your marketing planning, read further to get familiar with using effective marketing strategies that will bring effective change to your business. Frequently Asked Questions What are some of the tips for creating an aviation marketing plan? Aviation marketing has nothing different from other marketing ways. It is just you need to pay attention to the range of audiences is in the aviation industry. However, here are some more tips: • Optimize your every content generation • Display your potential to the audience • Pay attention to ads • Leverage paid ads • Do email What is the importance of marketing in aviation? Aviation not only deals with passengers; it includes businesses to make money. For that, marketing plays a vital role in making people aware of product selling or providing services. It drives awareness of products, creates a brand image, builds trust among buyers, and provides valuable information to the audience in various forms using various channels. What is the difference between selling and marketing? Selling makes money directly from the prospects. While marketing is all about serving solutions and satisfying prospect needs. The method includes different stages—planning, analyzing, monitoring, execution, promotion, and distribution. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "What are some of the tips for creating an aviation marketing plan?", "acceptedAnswer": { "@type": "Answer", "text": "Aviation marketing has nothing different from other marketing ways. It is just you need to pay attention to the range of audiences is in the aviation industry. However, here are some more tips: Optimize your every content generation Display your potential to the audience Pay attention to ads Leverage paid ads Do email" } },{ "@type": "Question", "name": "What is the importance of marketing in aviation?", "acceptedAnswer": { "@type": "Answer", "text": "Aviation not only deals with passengers; it includes businesses to make money. For that, marketing plays a vital role in making people aware of product selling or providing services. It drives awareness of products, creates a brand image, builds trust among buyers, and provides valuable information to the audience in various forms using various channels." } },{ "@type": "Question", "name": "What is the difference between selling and marketing?", "acceptedAnswer": { "@type": "Answer", "text": "Selling makes money directly from the prospects. While marketing is all about serving solutions and satisfying prospect needs. The method includes different stages—planning, analyzing, monitoring, execution, promotion, and distribution." } }] }

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Aviation Technology

New Podcast Explores GE Aviation Technologies for a Decarbonized Future of Flight

Article | June 2, 2022

Blockchain's abilities and features such as security, transparency, and centralizing systems can help aerospace companies reduce maintenance costs, minimize errors in aircraft parts and increase aircraft availability. Blockchain technology has been valuable to one of the world's most complex and globally interconnected industries—the aviation industry. The technology can deliver ultimate benefits for thousands of suppliers, mainly involved in manufacturing an aircraft. Aviation business leaders know that they need to adapt and innovate to survive. And blockchain in the aviation industry is one growing area of innovation that is yet to be explored. However, experts agree that aircraft maintenance and operations innovation will enable aviation companies to improve their efficiency. In this way, the technology will enhance performance and safety notions to the next level. "We believe blockchain is significant in the aviation industry. Its probabilities promise to stimulate efficiency in the industry through maintenance process in general." - Scott Thompson, the aerospace and defense leader at PwC. Blockchain: A Technology of Trust According to IATA's study in "Future of the Airline Industry 2035," blockchain study has been identified as one of the technologies that may significantly impact the future of aviation. It also states that demand for new commercial aircraft may reach nearly 40,000 planes over the next 20 years! Looking at the demand scale, the companies that manufacture, provide services and operate aircraft mostly seek out AI, 3D printing, and blockchain technology. They would allow airline businesses to optimize performance. "Blockchain is a lot about trust in the context of aviation, but the trust comes with huge costing." - Scott Thompson To him, blockchain for the aviation industry is like medicine. Through blockchain tools, the more data you have on every aircraft part, the better you can predict the parts' performance, longevity, abilities, and performance. Thus, the potential of predictive analytics will increase. With blockchain, you have a snapshot of every part of the aircraft and know the parts' history. Moreover, the decentralized nature of blockchain made the maintenance process flawless, with all data being analyzed at the same time. So, what areas can benefit from the blockchain and make a difference in aviation? First, let's highlight the part. Blockchain Technology: Making a Difference The Role of Blockchain in the Supply Chain The supply chain in the aviation industry is looking promising for collaborations to happen in the supply chain. Blockchain will bring revolution in the long term to connect many loose ends in the supply chain ecosystem. The technology offers a prominent way to track data and provide consistent aircraft configuration data across the supply chain. So, by knowing the absolute configuration of an aircraft part, blockchain solution empowers airlines and defense companies to share and authenticate data securely. Blockchain in Aircraft Parts Tracing Blockchain also plays a vital part in transforming maintenance logs and tracing aircraft parts. With the help of blockchain technology, you can ensure that parts being produced are authentic and meet the necessary airworthiness requirements. For example, a blockchain application named Enspan, formerly known as Parts Pedigree, is pioneering. It could offer a more efficient approach to documenting an asset's lifecycle. At the same time, with the help of blockchain applications, airlines would be able to sell and purchase parts with confidence. The only consideration is the documentation should be accurate and comply with all maintenance regulations. Blockchain Applications in Loyalty Programs Blockchain in the aviation industry can automate loyalty program transactions and security. It is relevant today as more and more airline companies are issuing credit cards, rental cars for accommodation, membership cards, and more like these. By creating a standard digital currency like tokens using the blockchain, travelers can access instant value for flights on the spot. On the other hand, airline executives get a transparent understanding of how the revenue generates from reward programs. For example, companies like Loyyal have already leveraged the benefits of blockchain to create digital wallets. These wallets will let customers store their reward tokens. Deloitte mentions that blockchain for the aviation industry could be a game-changer in this field. This is because intelligent contacts can automate transactions through the blockchain, even in the supply chain. Blockchain In Enhancing Security Measures Blockchain technology, along with encryption, offers aviation an outstanding security blanket. As digitalization is speeding up, the need to have extra security layers for users is more critical than ever. So, for optimum security measures, blockchain employs cryptography that serves as a firewall against online threats and attacks. Any part of the information on the blockchain is stored cryptographically in secrecy. Do you remember Malaysia Airlines Flight 370 that vanished in March 2014? The case was the biggest mystery in the aviation industry. There was no information on the flight's disappearance. Millions of dollars were spent trying to uncover the mysterious reason behind Malaysia Airlines Flight 370's disappearance. The event is a clear example of why there is a need for a more robust storage mechanism. Blockchain usage in security measures is a priority to tackle such incidents in the future. In emergencies, information regarding flight routes, in-flight operations, location tracking, passenger data, and documents can be easily detected. Flight-related data on a blockchain backup record adds an extra layer of protection in today's time amid centralized systems. However, it is all being done to ensure that all the processes remain transparent and effective. Blockchain for Aircraft Maintenance A commercial aircraft’s average lifetime remains up to 30 years. So, it's a laborious process to maintain documents associated with an aircraft. On this, says, "90% of entire maintenance records of an aircraft are paper-based documents. So there are millions of boxes." - John Maggiore of Boeing Understandably, such a system can have many drawbacks and lead to loss or fraud. For example, American Airlines in 2015 was proof of a fraud case in maintenance, which still can be an issue as senior aircraft have no chance of having a digital record. So, when looking at the role of blockchain in helping airline companies go digital, there are higher expectations for the technology to serve in this field. In addition, the tools associated with blockchain technology can maintain an immutable record of aircraft, benefiting stakeholders in the aviation leasing community. Furthermore, blockchain technology for the aviation industry can also speed up the release of an aircraft. It would be as simple as scanning a QR code on an engine to provide the entire history of the asset. Hence, there is no stopping here! For example, companies such as Boeing are examining more and more blockchain applications. Similarly, Airbus has also demonstrated an interest in how blockchain technology could be used in supply chain tracking. Therefore, by using blockchain to reinforce the Internet of Things, you can understand the potential of two crucial technologies working to work together to digitize and future proof airline processes. Finally, Blockchain is Gaining Traction in Aviation! The aviation industry operates under strict safety standards, regulations, and concerns. And the way it leads ultimately comes from the technologies it adopts (historical or present). For this reason, the bar of expectancy always remains high. On top of all, the pandemic has resulted in proving blockchain’s capabilities. Among most airline companies, Airbus is intensely learning about the potential of blockchain. In addition, several other airline companies have expressed their interest in bolstering blockchain technology. As mentioned above, Lufthansa, British Airways, and Air New Zealand have already implemented the technology in their various airline projects. Whereas Air France in 2020 announced that it is looking forward to using the technology to enhance its maintenance activities. The blockchain has already captured the needs of aviation businesses across the world. Still, the testing continues on the other side of the table. However, the providers of blockchain solutions are progressing rapidly. Frequently Asked Questions How is blockchain used in the aviation industry? Blockchain in the aviation industry is gaining high value. It showcases its capabilities in tracking the status and location of flights, detecting parts, passengers' data in detail, monitoring operations in-flight, and more. How can blockchain improve the aviation industry? Blockchain in aviation can bring in much-required shifts and alterations. Shifts like improving ground operations, getting transparency in processes, transactions, costs, and revenue, and provide layers of securities to essential assets.. Do airlines use blockchain? Airlines use blockchain technology to manage their take-offs and landing slots. The technology helps create cost-effective solutions to allow airlines to swap take-off slots and land more efficiently.e { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "How is blockchain used in the aviation industry?", "acceptedAnswer": { "@type": "Answer", "text": "Blockchain in the aviation industry is gaining high value. It showcases its capabilities in tracking the status and location of flights, detecting parts, passengers' data in detail, monitoring operations in-flight, and more." } },{ "@type": "Question", "name": "How can blockchain improve the aviation industry?", "acceptedAnswer": { "@type": "Answer", "text": "Blockchain in aviation can bring in much-required shifts and alterations. Shifts like improving ground operations, getting transparency in processes, transactions, costs, and revenue, and provide layers of securities to essential assets.." } },{ "@type": "Question", "name": "Do airlines use blockchain?", "acceptedAnswer": { "@type": "Answer", "text": "Airlines use blockchain technology to manage their take-offs and landing slots. The technology helps create cost-effective solutions to allow airlines to swap take-off slots and land more efficiently." } }] }

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Air Transport

A Carbon-Neutral Fuel for the Aviation Industry?

Article | July 26, 2022

NASA is known for developing and launching spacecraft that have a significant environmental impact. However, the space agency is fully on board with the net-zero movement. NASA supports the White House's Aviation Climate Action Plan. It is helping fund several aviation projects that aim to reduce the aviation industry’s damage to the environment. NASA’s Sustainable Flight Demonstrator Program NASA focuses on technologies for single-aisle aircraft, which are the powerhouses of many airline fleets and account for nearly half of global aviation emissions. NASA's Sustainable Flight Demonstrator (SFD) project aims to reduce carbon emissions and keep the US competitive in the design of single-aisle commercial airliners, which are in high demand. "Since its creation, NASA has worked with industry to develop and implement innovative aeronautics technology and has shared it with the world," said NASA Administrator Bill Nelson. "Now, with this ambitious new project, we're again joining with US industry to usher in a new era of cutting-edge improvements that will make the global aviation industry cleaner, quieter, and more sustainable." NASA Wants to Reduce the Environmental Impact of Commercial Aircraft The program’s goal is to build, test, and fly a large-scale demonstrator. NASA hopes to find a business partner for a Funded Space Act Agreement with its Armstrong Flight Research Center in Edwards, California, by the beginning of 2023. The agreement would draw on private-industry knowledge and experience, with an awardee developing a suggested technical plan and committing considerable cash to the project. Under this agreement, NASA would not purchase an aircraft or any other hardware for its missions. The mission of NASA is to develop new and innovative technologies and capabilities. NASA will collect data on the ground and in the air. Agency and industry teams can use it to test the airframe configuration and related technologies. Moving Away From Space NASA's technologies are typically cutting-edge. However, as with many high-end items, the benefits and applications frequently filter down to the masses. NASA's specialized technology and research frequently has civil aviation applications. It's interesting to see how NASA seems to be moving away from space and going after planes that fly closer to Earth.

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Aviation Technology

AI in Aviation: What’s the Word?

Article | July 26, 2022

The airline industry has been an extremely tough marketplace. It takes a lot of effort to stand out from the competitors and to run business amidst everyday challenges to become top airlines in the country or worldwide. Yet, out of all this, the airline industry has maintained its dignity and has been successfully driven through market challenges. Aside from the unique dynamics of the current COVID-19 crisis, marketers before used aviation marketing tactics in a standard way. But, the sudden outbreak of the COVID-19 pandemic made aviation marketing exceptionally challenging for airlines worldwide to forecast demand and kickstart airline businesses in the future. But, as of now (after a year and half months from the pandemic outbreak), there is a lot of excitement about airline branding, airline marketing strategies, airline advertisements, and more. As a result, businesses are becoming confident that revitalizing their strategies would now take off effortlessly. Yet some challenges and many other uncertainties need to be addressed regarding the fast-changing business models, travel demand, revenue generation, sales, stability, and a lot more in the restart period. Let’s put some light on those uncertainties in the airline industry. The Uncertainties As per IATA (2020), the change in the airline business model creates additional uncertainty. It has been observed that the present state of the economy is the ultimate game of risk to airline revenue management and planning. This includes airline marketing strategies, airline advertising campaigns, and prospects of branding as well. The recent shift in business patterns have been caused and triggered by various events such as: A sharp decline in demand stimulation techniques applied by airlines Signs of disruption entering the market in the wake of the COVID-19 situation prevailing in countries Disruption of profitable plans for future Changing consumer behavior Missing data connections and collection As a result, these uncertain events demand a call for action across the entire airline sector value chain. The call must be initiated based on creative marketing strategy, prioritizing personalization, sustainability, and profitability. Now, the question ascends, why does your marketing team need to think out-of-the-box altogether to re-create airline marketing strategies. Read about it next! Why Airline Marketing Strategies Need to be Out-of-the-Box With the changes occurring in airline market dynamics, airline businesses have to reshuffle their marketing strategies. They have to be quick as novel opportunities are continuously pouring in. Despite the current situation that has put the airline market under stress, it has provided the foundations for a range of new blue ocean opportunities. This is where you can hop on those opportunities to re-scale your business. Therefore, the internal and external variables have to be considered in any forecasting activities of airlines, including revenue management, pricing, network, and marketing planning. In other words, game-changing strategies are born of thinking out-of-the-box—a leap into the unexpected. Here, creating effective aviation marketing strategies will fulfill the need to pursue a new product differentiation and revenue management angle. Doing so will also instill confidence back into the base of your airline business, including stakeholders. This is how your business can become successful again. By now, you must have understood that this is where the power of marketing in aviation can play a vital role in diminishing all the challenges. But before your marketing head towards creating robust aviation marketing strategies, you should first know about the approach of 3 Cs to make a successful marketing venture. 3 Cs to Consider While Marketing Your Aviation Business Marketing, as per the current scenario, will require rock-hard strategic preparation. Similarly, in aviation marketing also, your team needs to ensure consistent preparation. This continuous process will help the business build progressively in a constantly changing aviation business environment and fluctuating demands. Following this approach will help better in building innovative strategies and simultaneously exploring a wide range of possibilities. Contrast Before your marketing team heads to the stage of the plan, consider the assumptions bracing up in the current airline industry’s status. Then, your strategists should get hands-on to identify the possibilities to come ahead along with its results. Constrain Keep a look at the limitations stirring in the current airline market scenario. Then consider how the prevailing weaknesses can be converted into strengths to become successful among your competitors. Context To create out-of-the-box airline marketing strategies, which include airline advertisements, airline advertising campaigns, and more, you should plan to have a different context to stand out terrifically among other airline companies. In addition, marketing this way will give you surprising insights and help you emerge afterward through challenges that occurred due to the pandemic. Now that you are aware of the critical things to consider in creating airline marketing strategies. It is time to go ahead with creating strategically planned strategies. Here are some effective strategies discussed that would help to revitalize your airline business. 6 Airline Marketing Strategies Introduce Loyalty Programs The airline business is known for its range of offers of loyalty programs according to the target audience. Nearly all airline businesses create their ways to cater programs to a particular audience group or in general. However, loyalty programs work the same at the core, but to encourage audiences in the current time, you can offer different perks to them. So, be creative in creating campaigns, and you will find that your loyalty programs are capitalizing on your revenue and benefiting customers together. Distinguish your Brand and Position Yourself Branding and positioning have become essential for businesses operating in this pandemic time, where the market is now hugely competitive. So you have got to be quick to get your company identified by your customer base as well as the target ones. While proceeding in this manner, your best strength will distinguish you from your competitors serving in the same area. To make your brand image outstanding, you need to study customer demographics related to airline services. On the other hand, depending on the brand image you want to cultivate, you may need to create airline advertisements accordingly. It is because your brand will communicate a message to the worldwide population. And it’s important to consider how you want your target audience to think of you before you brand and position yourself through advertisements, social media platforms, and more. This is how you will be able to position yourself in every day changing aviation market dynamics. Be Creative with an Airline Advertising Strategy Out-of-the-box airline advertising strategies can help your business outshine amidst insane competition arising. It is because now you have to adjust according to the modern world scenario. Here, creative content plays an important role. Moreover, as you must be working remotely, the idea of using content marketing will massively support your advertising strategy. It would engage and inspire customers to leverage your services, and, ultimately, your revenue will take off once again. Introduce Paid Ads Now that you have a planned airline advertising strategy, you can also consider introducing paid ads in it. Yes! With the help of paid ads, you can target a location-wise audience more precisely. Paid ads also help in revenue generation and collaborations. These aspects are directly proportional to the profit earned out of implementing strategies. For example, paid ads may involve videos creation on YouTube to create brand awareness on your website, landing pages, or content (articles, blogs, etc.) page. By doing this, your brand value is going to skyrocket than what was it before. Set a Strategic Social Media Campaign Social media campaigns are the best ways to reach your customers and target audiences under airline marketing strategies. Spreading your brand voice through different social media platforms will help you humanize your brand and deepen relationships with a larger population. In addition, other airlines use social media to reward customer loyalty, so you can also indulge in activities for the same. For this, your marketing team should study which platforms your customer base visit frequently. Then, based on your research, you can do promotions, provide updates, make announcements, expand services or give some behind-the-scenes look of your company to customers as well as targeted audiences. It is because they appreciate participating in such events and get satisfied by relying on your company. During an interview with Media 7, Didi Horn, Chief Executive Officer at SkyX, made a statement. He told, “We have found that Linkedin has contributed the most to brand awareness over the years. In our business, there’s a very specific and niche target customer that we want to reach, so we don’t hesitate to invest in doing what it takes to build strong, lasting relationships.” Marketing leaders like Didi Horn and more are becoming successful with their marketing activities on LinkedIn. Similarly, you also use LinkedIn—as one of the most influential social media platforms to spread the word about your business activities and reach out target audience easily. Practice Influencer Marketing Yes, you heard it right! Influencer marketing is booming in the current pandemic scenario. This is the best way of earning better ROI. Implementing influencer airline marketing strategies would help realize your business goals. So, what goes under this marketing strategy? The formula of storytelling through content is considered beneficial to increase airline business. Adding transparency in the strategies can also be one formula while practicing influencer marketing. Implementing this strategy will attract more audiences because they get influenced by interesting content, storytelling, company behind the scenes. This humanizes the brand altogether, giving audiences a factor of trust and loyalty. As you have entered a completely different business scenario in the airline industry, your company needs robust marketing strategies. It’s important to understand that change may be predictable, but growth isn’t. Business growth highly depends on all the little things you do consistently to make it happen. Since you’re competing with many other airline companies, developing a strategic aviation marketing plan can boost sustainable business growth. Frequently Asked Questions What is an airline marketing strategy? An airline marketing strategy is a well-planned method in action that businesses create to fulfill goals such as boost revenue, surge engagement with customers, create brand visibility, positioning, target potential audience, and a lot more. Companies invest time and money to create a robust plan so that businesses can run effortlessly. Why is airline marketing strategy important? Airline marketing strategies are important for airlines to stand out firmly among the competitors, position their brand, create awareness among the existing customer base and attract more and more potential audiences through various online platforms. What are the top 3 marketing strategies for the airline? Although the marketing strategies involved in a business are critical, the top ones can be the following. Email marketing Social media Paid media advertising { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "What is an airline marketing strategy?", "acceptedAnswer": { "@type": "Answer", "text": "An airline marketing strategy is a well-planned method in action that businesses create to fulfill goals such as boost revenue, surge engagement with customers, create brand visibility, positioning, target potential audience, and a lot more. Companies invest time and money to create a robust plan so that businesses can run effortlessly." } },{ "@type": "Question", "name": "Why is airline marketing strategy important?", "acceptedAnswer": { "@type": "Answer", "text": "Airline marketing strategies are important for airlines to stand out firmly among the competitors, position their brand, create awareness among the existing customer base and attract more and more potential audiences through various online platforms." } },{ "@type": "Question", "name": "What are the top 3 marketing strategies for the airline?", "acceptedAnswer": { "@type": "Answer", "text": "Although the marketing strategies involved in a business are critical, the top ones can be the following. Email marketing Social media Paid media advertising" } }] }

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Commercial Aviation

8 Enlightening Tips to Make a Perfect Airline Marketing Plan

Article | October 19, 2021

What are the aviation marketing questions B2B audiences are asking in 2021? It is always beneficial to study the market scenario and your competitors when starting a new marketing plan. It provides you with a better vision and explores opportunities to become the best in the market and which marketing approach to take. Before you start planning your marketing in aviation, there are a few things you should sort out first. So, start your strategy by taking note of some important marketing questions! Important Questions to Create an Aviation Marketing Plan Are aviation businesses doing more or less marketing in 2022? What are the best-performing aviation marketing campaigns? What marketing strategies are unused in the aviation industry? What are the international aviation marketing trends? Which social media do aviation marketing professionals use for marketing? How do aviation professionals plan the finance for marketing? How do market leaders optimize their websites and build a brand image? Keeping these questions beside you, follow the tips to create a prolific aviation marketing plan. Tips at your Fingers Tip One: Things to do—Image Vs. Words Usage of images (visuals) has become influential to do marketing in aviation. While the industry has always focused on verbal content, both are equally important, but in different marketing ways. Let’s understand the following: SEO: Images can’t do well when doing optimization. But words are the main component in optimization in blogs, articles, whitepapers, webinars, and more. Social media: Images are becoming more perusable and are more understood by audiences. Whereas words are compelling to get more visitors to the website. Website content: In this, both usages of images and content are important to connect with the audience and market well. It’s crucial to watch the latest aviation industry trends to plan your marketing efforts. Referring to that, you can make the most of materials using images like: • Display & explain products • Create presentation showing numeric data • Create videos out of content • A sales presentation Remember, now prospects are emotionally persuaded to purchase products and services. This will lead you to grab more and better aviation business opportunities. You have to be quick and pick up to make the deal yours. Being interactive in your image creation is the better way to show your audience your ideology. Tip Two: Create One Idea at Once Any marketing plan should start from one idea at a time. To proceed with it, think and consider— “what is the one thing you want your audience, visitors, or potential targets to understand and get solutions for? It is necessary to analyze first because most marketing sales professionals remain muddled with the motive behind their marketing efforts. Therefore, it’s better to refrain from yourself and try to ideate one concept at a time. In other words, everything you create should support that ONE idea! Tip Three: Branding is key! Branding is visual. Visuals appeal to prospects in the aviation industry. Is your brand instantly recognizable to your prospects? If not, you need to pay more heed to it. Your brand is more than any other asset that communicates your story. A creative and reflective brand image is one of the impactful aviation industry trends most aviation professionals focus on. It’s vital because visuals have an appealing factor. In addition, the professionals in the aviation industry, engage and trust information displayed than told to them. So, create a visual brand image that tells a story. Another most important thing is to add testimonials to your brand. Yes! Video testimonials are much more potent because it comes from your prospects. Make a “wish list” of prospects you would like to get a testimonial from and add it to your website! Tip Four: Campaign it! With RIGHT message Before you head towards creating campaigns for marketing in aviation, remember that every campaign needs these three elements: • A great list • A great offer • And a great presentation If any of these elements lack the motive, you won’t be successful. An example of it is a general digital magazine advertisement. It has a numerous list of subscribers, beautiful design, conceptualization, but no specific offer or a call to action. The reader won’t take any interest in responding to that particular ad. Such campaigns face severe failure! But if your campaign has the base of these elements, you can expect a good ROI for your business. Tip Five: Social Media Secrets There is always some information hidden in the news or something that your community or industry talks about. So, it is good to keep a watch on such matters to generate good content. Social media is the most preferred platform to do such activities today. You probably don’t have time to get involved in every social media channel. So, it's better to involve in one channel than to be on multiple. So, watch the new, set up analytics for key topics important in the industry, and let inspiration spread in the form of information through your marketing materials like infographics, slides, images, and more. As Hootsuit studied on social media usage by marketing leaders, let’s have a quick look at which social media do aviation professionals use for marketing mostly. LinkedIn Rare: 0% Monthly: 31% Weekly: 25% Daily: 57% Facebook Monthly: 13% Weekly: 9% Daily: 20% Twitter Monthly: 17% Weekly: 14% Daily: 25% Instagram Monthly: 4% Weekly: 11% Daily: 3% YouTube Monthly: 21% Weekly: 14% Daily: 10% These indicate that your competitors mostly use LinkedIn and Facebook channels for marketing because aviation professionals are most likely to be using these channels frequently. If you produce interesting information, you can build a strong online audience. Tip Six: Bag the deal with 15 Second Sales Presentation Sales & sale—do it the right way! What do you say when a prospect asks you, “What do you do?” Here your 20-second sales presentation works in a roomful of sales-interested prospects! Sale is a process. If you have the proper steps to follow intelligently, you will have much better results. But remember, it should be contented and compelling to the right people, but non-pitchy. Follow these tips to deliver a fantastic presentation within seconds: • Reflect your USP (unique selling proposition) • Your company’s tagline • Keep it amazingly short • Avoid usage of over hyperbole— for example “We have most unbelievably wonderfully grand aviation products for you” • Be concise, professional, and elegant • Use non-technical language • Tell benefits than features • Use examples when necessary Deliver an approachable, responsive, and simple presentation that makes your prospect say, “Tell me more about that!” Apart from this, sales are also about passion. And if a prospect senses your passion for what you do, they become much comfortable with your offerings! So, do your homework. Prepare for it in advance. Know everything you can about the prospect; its company, services, mode of work, and more. Then have a faithful and specific objective in mind for each sales call. This will find your prospect’s best interest to discover more, take the conversation deeper, and thus, no one can stop you from getting the deal done. Tip Seven: Plan an Editorial Calendar An editorial calendar is crucial when it comes to marketing—branding, sales, and relationship building. Providing highly informational content to your prospects allows interacting. To simply put, your calendar is the best cover page. It will help to align the process of marketing items such as: • Planned campaigns • Webinars • Seasonal events • Launches • expenses Planned marketing will bring fascinating aviation business opportunities and will stimulate the aviation industry growth. Tip Eight: Be Financially Strong! This is a crucial part. Finance is what your top management wants to see. It is easy to come up with a huge, long, unproductive, and unrealistic marketing plan. However, planning a reasonable one that is capable of bringing success and probability together is truly an art. So, ensure to make an advanced one with a monthly income statement and include assumptions you make. Marketing in aviation is growing fast and is not expected to be sluggish anytime soon. With the rising aviation industry trends, it's easy to see opportunities beyond 2021. Therefore, all you need is an all-inclusive plan by following these tips. They will help you learn online aviation marketing solutions to increase traffic, ROI, brand image, and of course, raise conversation rates. After completing your marketing planning, read further to get familiar with using effective marketing strategies that will bring effective change to your business. Frequently Asked Questions What are some of the tips for creating an aviation marketing plan? Aviation marketing has nothing different from other marketing ways. It is just you need to pay attention to the range of audiences is in the aviation industry. However, here are some more tips: • Optimize your every content generation • Display your potential to the audience • Pay attention to ads • Leverage paid ads • Do email What is the importance of marketing in aviation? Aviation not only deals with passengers; it includes businesses to make money. For that, marketing plays a vital role in making people aware of product selling or providing services. It drives awareness of products, creates a brand image, builds trust among buyers, and provides valuable information to the audience in various forms using various channels. What is the difference between selling and marketing? Selling makes money directly from the prospects. While marketing is all about serving solutions and satisfying prospect needs. The method includes different stages—planning, analyzing, monitoring, execution, promotion, and distribution. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "What are some of the tips for creating an aviation marketing plan?", "acceptedAnswer": { "@type": "Answer", "text": "Aviation marketing has nothing different from other marketing ways. It is just you need to pay attention to the range of audiences is in the aviation industry. However, here are some more tips: Optimize your every content generation Display your potential to the audience Pay attention to ads Leverage paid ads Do email" } },{ "@type": "Question", "name": "What is the importance of marketing in aviation?", "acceptedAnswer": { "@type": "Answer", "text": "Aviation not only deals with passengers; it includes businesses to make money. For that, marketing plays a vital role in making people aware of product selling or providing services. It drives awareness of products, creates a brand image, builds trust among buyers, and provides valuable information to the audience in various forms using various channels." } },{ "@type": "Question", "name": "What is the difference between selling and marketing?", "acceptedAnswer": { "@type": "Answer", "text": "Selling makes money directly from the prospects. While marketing is all about serving solutions and satisfying prospect needs. The method includes different stages—planning, analyzing, monitoring, execution, promotion, and distribution." } }] }

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MHI Canada Aerospace

MHI Canada Aerospace, Inc. a group company of MItsubishi Heavy Industries, is a Tier 1 manufacturer of major aircraft structures and assemblies, based in Mississauga, Ontario. Over the past decade, MHICA has built more than aircraft components, it has built a recognized worldwide reputation for capacity, precision, on-time delivery and excellence.

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AAR signs extension and expansion of flight-hour component support agreement with ASL Aviation Holdings DAC

AAR CORP | January 04, 2024

AAR CORP. a leading provider of aviation services to commercial and government operators, MROs, and OEMs, has signed a multi-year contract extension and expansion for flight-hour component support services with ASL Aviation Holdings DAC (ASL Airlines). The contract extends and expands AAR's existing component support agreement with ASL Airlines Belgium to include ASL Airlines France, ASL Airlines United Kingdom, and ASL Airlines Ireland. AAR currently supports 28 ASL aircraft, which is expected to increase to 65 under the new agreement. AAR's Integrated Solutions' segment will provide 24/7 component support services for the airlines' Boeing 737 fleets. For more than a decade, ASL has benefited from AAR's proven excellence in delivering flight-hour support services and associated cost efficiencies, which enable the on-time performance of ASL's operations," said James George, ASL Aviation Holdings' Head of Procurement. "We are delighted to expand our partnership with AAR to include additional ASL airlines." "AAR's strategically located warehouses and support teams expedite the delivery of components and reduce maintenance turnaround times for ASL," said Chris Fiddes, AAR's Vice President of Commercial Programs. "We look forward to the expansion of our relationship as ASL grows and modernizes its fleet.

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Aviation Technology

Jet Linx Expands Private Aviation Footprint with New Base in Salt Lake City

Jet Linx | January 03, 2024

Jet Linx, a locally-focused private aviation company, announced its 22nd location at Salt Lake City International Airport. With established Base locations in Denver and Scottsdale, the new Salt Lake City Base strengthens the Company's presence in the Mountain West region and provides localized private jet services to Aircraft Owners and Jet Card Members throughout Utah. "We're thrilled to bring Jet Linx's extraordinary standard of customer service to Aircraft Owners and Jet Card Members in the Salt Lake City area," said Brent Wouters, Jet Linx CEO. "Salt Lake City and the great state of Utah attracts national and international visitors year-round and we look forward to serving as Salt Lake City's most trusted resource for private jet travel and Aircraft Management services." The establishment of Jet Linx's Salt Lake City Base is emblematic of the Company's continued national growth. Jet Linx opened its first private terminal in 1999 in Omaha, NE. In the 24 years since, the Company has expanded to 22 Bases nationwide. In addition to growing Base locations, Jet Linx continually invests in its operations to provide its customers with state-of-the-art facilities and the highest quality customer experience. In 2022, Jet Linx Scottsdale moved to a new, purpose-built facility in response to increasing local demand. "We're singularly focused on providing the highest quality, customized, local service to our customers supported by our national infrastructure and economies of scale," said Dan Pasque, Jet Linx Regional Base President. "We look forward to providing the Salt Lake City market access to our fleet of 100+ aircraft, while engaging one-on-one with our expert team based right at their home airport to meet their aviation needs." The Company plans for further national expansion as part of it's strategic growth initiative to increase fleet size and grow Jet Card clientele. In 2024, the Company will celebrate its 25th year in business.

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Business Aviation, Commercial Aviation

Skyservice Business Aviation Expands Presence in Montréal

Skyservice | September 26, 2022

Skyservice Business Aviation , a North American leader in business aviation, today announced it has acquired a heavy-body aircraft hangar and office facility from Bombardier, thereby doubling the Company's footprint at Montréal-Trudeau International Airport ("YUL") in Montréal, Canada.The 153,000- square-foot property includes 80,000 square feet of hangar space, providing Skyservice with greater capacity to perform nose-to-tail heavy aircraft maintenance as well as support the growing demand for aircraft management at YUL, one of Canada's busiest airports. "We are pleased to acquire this cutting-edge facility, which will allow us to deliver our award-winning services to even more aircraft owners, clients and fleet operators at YUL, Skyservice was founded in Montréal in 1986 and we are committed to continuing to invest in aviation excellence, innovation and sustainability at this airport, creating more opportunities for hands-on training and employment, and offering aircraft owners access to a full suite of best-in-class services and support." Benjamin Murray, President and CEO of Skyservice The transaction further strengthens Skyservice's presence in Canada's aviation services market. Earlier this year, Skyservice opened Toronto South, its second private jet center at Toronto Pearson International Airport (YYZ), which includes a 90,000 -square- foot hangar and a 20,000-square-foot Fixed Base Operation (FBO) exclusive to managed aircraft clients. Skyservice South joins Skyservice's Toronto Midfield FBO, which was voted one of the top 20% best FBOs in North America by AIN Magazine in April 2022 and the recipient of Best FBO in Canada in the 2022 PRASE* Survey by Professional Pilot Magazine. About Skyservice™ Skyservice is a North American leader in business aviation dedicated to innovation, responsible operations, safety, and service excellence. Celebrating its 36th successful year, Skyservice is at the forefront of the business aviation industry with best-in-class facilities across North America. Our skilled maintenance teams, outstanding fixed base operation facilities, first-class aircraft management, charter services, aircraft sales and acquisition provide our customers with an experience that is truly above and beyond.

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Aerospace, Commercial Aviation, Aviation Technology

AAR signs extension and expansion of flight-hour component support agreement with ASL Aviation Holdings DAC

AAR CORP | January 04, 2024

AAR CORP. a leading provider of aviation services to commercial and government operators, MROs, and OEMs, has signed a multi-year contract extension and expansion for flight-hour component support services with ASL Aviation Holdings DAC (ASL Airlines). The contract extends and expands AAR's existing component support agreement with ASL Airlines Belgium to include ASL Airlines France, ASL Airlines United Kingdom, and ASL Airlines Ireland. AAR currently supports 28 ASL aircraft, which is expected to increase to 65 under the new agreement. AAR's Integrated Solutions' segment will provide 24/7 component support services for the airlines' Boeing 737 fleets. For more than a decade, ASL has benefited from AAR's proven excellence in delivering flight-hour support services and associated cost efficiencies, which enable the on-time performance of ASL's operations," said James George, ASL Aviation Holdings' Head of Procurement. "We are delighted to expand our partnership with AAR to include additional ASL airlines." "AAR's strategically located warehouses and support teams expedite the delivery of components and reduce maintenance turnaround times for ASL," said Chris Fiddes, AAR's Vice President of Commercial Programs. "We look forward to the expansion of our relationship as ASL grows and modernizes its fleet.

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Aviation Technology

Jet Linx Expands Private Aviation Footprint with New Base in Salt Lake City

Jet Linx | January 03, 2024

Jet Linx, a locally-focused private aviation company, announced its 22nd location at Salt Lake City International Airport. With established Base locations in Denver and Scottsdale, the new Salt Lake City Base strengthens the Company's presence in the Mountain West region and provides localized private jet services to Aircraft Owners and Jet Card Members throughout Utah. "We're thrilled to bring Jet Linx's extraordinary standard of customer service to Aircraft Owners and Jet Card Members in the Salt Lake City area," said Brent Wouters, Jet Linx CEO. "Salt Lake City and the great state of Utah attracts national and international visitors year-round and we look forward to serving as Salt Lake City's most trusted resource for private jet travel and Aircraft Management services." The establishment of Jet Linx's Salt Lake City Base is emblematic of the Company's continued national growth. Jet Linx opened its first private terminal in 1999 in Omaha, NE. In the 24 years since, the Company has expanded to 22 Bases nationwide. In addition to growing Base locations, Jet Linx continually invests in its operations to provide its customers with state-of-the-art facilities and the highest quality customer experience. In 2022, Jet Linx Scottsdale moved to a new, purpose-built facility in response to increasing local demand. "We're singularly focused on providing the highest quality, customized, local service to our customers supported by our national infrastructure and economies of scale," said Dan Pasque, Jet Linx Regional Base President. "We look forward to providing the Salt Lake City market access to our fleet of 100+ aircraft, while engaging one-on-one with our expert team based right at their home airport to meet their aviation needs." The Company plans for further national expansion as part of it's strategic growth initiative to increase fleet size and grow Jet Card clientele. In 2024, the Company will celebrate its 25th year in business.

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Business Aviation, Commercial Aviation

Skyservice Business Aviation Expands Presence in Montréal

Skyservice | September 26, 2022

Skyservice Business Aviation , a North American leader in business aviation, today announced it has acquired a heavy-body aircraft hangar and office facility from Bombardier, thereby doubling the Company's footprint at Montréal-Trudeau International Airport ("YUL") in Montréal, Canada.The 153,000- square-foot property includes 80,000 square feet of hangar space, providing Skyservice with greater capacity to perform nose-to-tail heavy aircraft maintenance as well as support the growing demand for aircraft management at YUL, one of Canada's busiest airports. "We are pleased to acquire this cutting-edge facility, which will allow us to deliver our award-winning services to even more aircraft owners, clients and fleet operators at YUL, Skyservice was founded in Montréal in 1986 and we are committed to continuing to invest in aviation excellence, innovation and sustainability at this airport, creating more opportunities for hands-on training and employment, and offering aircraft owners access to a full suite of best-in-class services and support." Benjamin Murray, President and CEO of Skyservice The transaction further strengthens Skyservice's presence in Canada's aviation services market. Earlier this year, Skyservice opened Toronto South, its second private jet center at Toronto Pearson International Airport (YYZ), which includes a 90,000 -square- foot hangar and a 20,000-square-foot Fixed Base Operation (FBO) exclusive to managed aircraft clients. Skyservice South joins Skyservice's Toronto Midfield FBO, which was voted one of the top 20% best FBOs in North America by AIN Magazine in April 2022 and the recipient of Best FBO in Canada in the 2022 PRASE* Survey by Professional Pilot Magazine. About Skyservice™ Skyservice is a North American leader in business aviation dedicated to innovation, responsible operations, safety, and service excellence. Celebrating its 36th successful year, Skyservice is at the forefront of the business aviation industry with best-in-class facilities across North America. Our skilled maintenance teams, outstanding fixed base operation facilities, first-class aircraft management, charter services, aircraft sales and acquisition provide our customers with an experience that is truly above and beyond.

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